Barrie Scardina

Americas Leader, Retail Services • United States

Barrie Scardina (image)
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1290 Avenue of the Americas
New York, NY 10104-6178
United States

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Barrie Scardina

Americas Leader, Retail Services • United States


Barrie Scardina joined global real estate solutions firm Cushman & Wakefield as Executive Managing Director and Head of Retail Services, Americas in November of 2019, working closely with clients, local retail professionals, and the Americas Retail Services platform team. In her Americas leadership role, she is responsible for building stronger retail client relationships and deepening the firm’s retail expertise, including expanding retailer tenant representation strategies and agency leasing opportunities. Barrie’s breath of retail experience drives her to analyze business opportunities through a consumer-centric lens. She consistently focuses on delivering value to the client’s bottom line by evaluating conversion-driving technology, omni-channel integration, and business valuation. This unique approach to client relationships ensures that the firm more closely aligns with brands on areas of opportunity relative to site selection, portfolio optimization, and space utilization. Barrie is results-oriented, focused on transforming the retail landscape by strategically driving revenue, identifying operational efficiencies, and growing profitability.

Prior to her appointment at Cushman & Wakefield, Barrie spent three decades leading vital retail initiatives across a variety of world-class organizations including Polo Ralph Lauren, Liz Claiborne, The Children’s Place, and Tory Burch. She brings more than 15 years of executive experience to her current role with the firm, including expertise in creating long-range strategies, business forecasting, omni-channel inventory management, and system implementation and integration. Most recently Barrie was with Calvin Klein, where she led the company’s North American Retail Division as President, setting strategic direction for merchandising, consumer experience, and operational improvements.

Throughout her career, Barrie has focused on mentoring and developing talent and creating cultures that foster collaboration and equality. She has held several diversity and inclusion roles including leading the LGBTQ business resource group and participating in the Women’s Leadership Council at Calvin Klein, and at Cushman & Wakefield she currently serves as a council member for their Women’s Integrated Network Tri-state Chapter and is an ally member of UNITY, their LGBTQ employee resource group.

• Graduate of the Wharton School of Business’
  Philips Van Heusen Global Leadership Program

• Board Member of Safe Horizon

• Member of Women’s Retail Leadership Circle (WRLC)

• Member of the International Council for Shopping Centers (ICSC)

• Member of CHIEF Private Women’s Network

• Council Member of Cushman & Wakefield’s Women’s Integrated
  Network Tri-State Chapter

• Member of Cushman & Wakefield’s UNITY

• Recognized by Globe St. as a Woman of Influence for 2020

Featured Insights

Retail Responds (image)
Article • Retail

Retail Responds to COVID-19

How is the industry being impacted by the unprecedented challenges of the global pandemic?
Barrie Scardina • 3/25/2020
Retail (image)
Article • Retail

Retail Strategies to Optimize Inventory and Convert Consumers

The retail landscape is evolving, and brands will need to be agile and forward-thinking to capitalize on new opportunities and compete in a rapidly changing marketplace.
Barrie Scardina • 6/25/2020
Retail Fitness (image)
Article • Retail

Restoring Retail Confidence: The Future of Fitness

The fitness industry pivoted during mid-March when fitness centers and boutique gyms were forced to close as a result of COVID-19. Now, the looming question is: How will the fitness industry move forward as this pandemic evolves?
Barrie Scardina • 5/14/2020