Barrie Scardina

Americas Leader, Retail • United States

Barrie Scardina (image)
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One Meadowlands Plaza
7th Floor
East Rutherford, NJ 07073
United States

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Barrie Scardina

Americas Leader, Retail • United States


Barrie Scardina joined global real estate solutions firm Cushman & Wakefield as Executive Managing Director and Head of Retail Services, Americas in November of 2019, working closely with clients, local retail professionals, and the Americas Retail Services platform team. In her Americas leadership role, she is responsible for building stronger retail client relationships and deepening the firm’s retail expertise, including expanding retailer tenant representation strategies and agency leasing opportunities. Barrie’s breath of retail experience drives her to analyze business opportunities through a consumer-centric lens. She consistently focuses on delivering value to the client’s bottom line by evaluating conversion-driving technology, omni-channel integration, and business valuation. This unique approach to client relationships ensures that the firm more closely aligns with brands on areas of opportunity relative to site selection, portfolio optimization, and space utilization. Barrie is results-oriented, focused on transforming the retail landscape by strategically driving revenue, identifying operational efficiencies, and growing profitability.

Prior to her appointment at Cushman & Wakefield, Barrie spent three decades leading vital retail initiatives across a variety of world-class organizations including Polo Ralph Lauren, Liz Claiborne, The Children’s Place, and Tory Burch. She brings more than 15 years of executive experience to her current role with the firm, including expertise in creating long-range strategies, business forecasting, omni-channel inventory management, and system implementation and integration. Most recently Barrie was with Calvin Klein, where she led the company’s North American Retail Division as President, setting strategic direction for merchandising, consumer experience, and operational improvements.

Throughout her career, Barrie has focused on mentoring and developing talent and creating cultures that foster collaboration and equality. She has held several diversity and inclusion roles including leading the LGBTQ business resource group and participating in the Women’s Leadership Council at Calvin Klein, and at Cushman & Wakefield she currently serves as a council member for their Women’s Integrated Network Tri-state Chapter and is an ally member of UNITY, their LGBTQ employee resource group.

• Graduate of the Wharton School of Business’
  Philips Van Heusen Global Leadership Program

• Board Member of Safe Horizon

• Member of Women’s Retail Leadership Circle (WRLC)

• Member of the International Council for Shopping Centers (ICSC)

• Member of CHIEF Private Women’s Network

• Council Member of Cushman & Wakefield’s Women’s Integrated
  Network Tri-State Chapter

• Member of Cushman & Wakefield’s UNITY

• Recognized by Globe St. as a Woman of Influence for 2020

Featured Insights

The grocery store of the future
Insights • Retail

The grocery store of the future

Thanks to digital disruption, the grocery store of the future will provide a myriad of options to its customers. What might it look like?
Paul Durkin • 3/31/2021
2021 US Retail Outlook A Boom
Research • Retail

U.S. Retail Outlook: A Boom Scenario in the Works

As we look beyond COVID-19 one thing that stands out is the healthy outlook for the U.S. consumer.
Kenneth McCarthy • 3/26/2021
Malls Pivot for New Positioning in Communities Card
Article • Retail

Malls Pivot for New Positioning in Communities

Malls will need to adapt to this new experiential eco-system. Going forward, the brand, the consumer and new experiences will merge to create customer engagement. 
Barrie Scardina • 3/24/2021
Retail Advisory
Article • Retail

Panel Discussion: Exploring the Mall of the Future

Listen to retail experts discuss the latest trends and research on the future of malls, what consumers want, and how data and tech play a role in consumer engagement.
Barrie Scardina • 2/19/2021
Evolution of Malls (image)
Article • Retail

The Evolution of the Shopping Mall: What Consumers Want

The combined growth of e-commerce sales and the decline of in-store traffic are creating new challenges for traditional malls.
Barrie Scardina • 1/21/2021
Grocery Shopping (image)
Article • Industrial

The Future of Grocery Fulfillment

Grocery supply chains are some of the most complex in the industry. Product shelf life, fragility, and temperature requirements present unavoidable challenges within the grocery supply chain.
Chris Copenhaver • 12/8/2020
Warehouse Netherlands
Article • Industrial

Retail-to-Warehouse Conversion: Is it Really Happening?

The pandemic-driven surge in e-commerce and stress on the retail real estate market has spurred much speculation regarding converting vacant retail space into distribution or last mile facilities.
Tray Anderson • 12/7/2020
Supply Chain (image)
Research • Logistics

Expert Panel: Transforming the Supply Chain for Growing Digital Sales Demand

Listen to our latest panel of logistics and retail experts as they discuss the impacts of changing consumer behaviors on e-commerce supply chains. How has the extreme growth of digital sales impacted fulfillment?
Tray Anderson • 10/21/2020
New Normal (image)
Research • Retail

Can the shopping mall survive COVID-19?

With the continued growth of e-commerce and the impact of COVID-19, mall developers are faced with difficult challenges and the ultimate question: what does the future hold for the shopping mall?
Richard Latella • 10/7/2020
Retail (image)
Article • Retail

Retail Strategies to Optimize Inventory and Convert Consumers

The retail landscape is evolving, and brands will need to be agile and forward-thinking to capitalize on new opportunities and compete in a rapidly changing marketplace.
Barrie Scardina • 6/25/2020
Retail Fitness (image)
Article • Retail

Restoring Retail Confidence: The Future of Fitness

The fitness industry pivoted during mid-March when fitness centers and boutique gyms were forced to close as a result of COVID-19. Now, the looming question is: How will the fitness industry move forward as this pandemic evolves?
Barrie Scardina • 5/14/2020