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Cushman & Wakefield Bolsters Retail Valuation & Advisory Leadership with addition of Four-Member Team in Southern California

Cushman & Wakefield’s Valuation & Advisory platform has strengthened its services in the retail sector with the addition of a veteran and top-performing appraisal team in Orange County, California.

Sydor VA Team

IRVINE, Calif., May 25, 2021 – The four-member team features Daniel J. Sydor, MAI, Executive Director, Randy Fitch, Senior Director, Heather Cotton, Associate Director, and Gabrielle Maddocks, Appraiser.

Based in the Cushman & Wakefield’s Irvine office, the team will focus on the appraisal of retail-oriented commercial real estate throughout Southern California and across the state of California and other large metro areas in the Southwest US. The team has prior experience appraising all major property types of commercial real estate throughout the Southwest US region.

As a team, Sydor, Fitch, Cotton and Maddocks possess more than 65 years of combined experience and have completed more than 3,000 valuations over the past 10 years with a total asset valuation of more than $10 billion throughout California, Nevada, Oregon and Utah. The team joins Cushman & Wakefield from CBRE.

“With well over six decades of experience between them, Daniel, Randy, Heather and Gabrielle mirror Cushman & Wakefield’s commitment to providing our clients with superior talent while bolstering our services in this important segment and region of our business,” said Steve Henry, Executive Managing Director and Regional Market Lead for V&A at Cushman & Wakefield."

Michele Kauffman, MAI, Chief Operating Officer, Americas, Valuation & Advisory for Cushman & Wakefield, added, “We are thrilled to welcome (and welcome back) each of these experienced professionals who offer leading expertise and represent some of the very best in the appraisal field.”

“Cushman & Wakefield continues to bring aboard exceptional talent across the West, and the addition of this highly skilled V&A team is another prime example of our pursuit to add talent and depth as a full services provider,” emphasized Dan Broderick, Cushman & Wakefield’s West Region President.”

Sydor has 23 years of commercial real estate appraisal experience, and for many years has specialized in the valuation of all areas of retail income-producing properties including regional malls, power centers, neighborhood and community shopping centers, big box, strip centers, ground leases, single-tenant triple net properties, fitness centers and movie theaters. He also has experience in mixed-use project valuations, as well as appraising vacant land, redevelopments and proposed projects. His clients include major bank and life insurance companies, major corporations, regional and local lenders, mortgage brokers, plus individual property owners and tenants.

Most recently, Sydor served as a Senior Vice President with CBRE where he was consistently a top producer, including being the top producer in the firm’s Newport Beach office in 2019 and 2020. Sydor began his career with CBRE in 1998 in downtown Los Angeles. He then worked with Cushman & Wakefield in downtown Los Angeles in the early 2000s, as well as Tamkin Development Corporation, and Prudential California Realty (Commercial Division) in the late 2000s, before his latest tenure at CBRE.

Daniel Sydor said, “We are excited to be joining Cushman & Wakefield, and personally in making a return to this great industry-leading firm. I have always considered Cushman & Wakefield to be a world class company with exceptional talent, culture and a full-service platform. We are also impressed by the firm’s level of detail and analysis as it pertains to appraisal. I am glad to be rejoining the firm at this point of my career along with my amazing team. This is a tremendous opportunity for all of us, and we look forward to working with all of our new colleagues, and our future growth as professionals.”

Fitch has 30 years of commercial real estate appraisal experience. Most recently, he was a Senior Appraiser with CBRE where he participated in the appraisal of over 700 properties. Prior, he was a Partner in a commercial real estate appraisal firm in Newport Beach, and he began his career as an Acquisition Manager for two real estate investment firms in Orange County. Fitch has extensive experience appraising all types of commercial and investment properties located throughout Southern and Central California.

Cotton began her career with CBRE in 2010, where she was quickly promoted to a valuation associate working for a top producing MAI appraiser with a retail specialty. She began working with Sydor in 2012 as part of the Retail Valuation & Advisory team. Cotton appraises various types of single and multi-tenant retail assets.

Maddocks has worked with Sydor for the past three years after graduating from Chapman University in 2018. She has assisted and gained experience in valuing primarily retail commercial real estate in the Southern California area.

About Cushman & Wakefield 

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 50,000 employees in over 400 offices and approximately 60 countries. In 2021, the firm had revenue of $9.4 billion across core services of property, facilities and project management, leasing, capital markets, and valuation and other services. To learn more, visit or follow @CushWake External Link on Twitter.

Media Contact

Joshua Deale San Diego Communications Manager
Joshua Deale

Communications Manager • Costa Mesa

Mr. Deale leads strategic media relations and thought leadership efforts for the West Region markets, and oversees their online presence including managing article and social media efforts.

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