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Big 12 Conference Announces New Headquarters at Williams Square in Irving, Texas

Bailey Webb • 2/9/2024
Cushman & Wakefield’s Travis Boothe and Cynthia Cowen Represent the Big 12 Conference in its Headquarters Relocation and will Represent the Conference in the Sale of its Current HQ 

DALLAS, February 9, 2024 – Cushman & Wakefield announced today that the firm represented the Big 12 Conference in its headquarters lease and relocation to Williams Square in Irving, Texas.  

Cushman & Wakefield’s Travis Boothe and Cynthia Cowen represented the Big 12 Conference, while Bill Brokaw and Karch Schreiner of Hillwood Urban represented ownership, a partnership of Apollo Global, Vanderbilt Office Properties and Hillwood Urban. The conference will lease 14,107 square feet of new, contemporary office space in the 615,000-square-foot, Class A office tower at 5215 N. O’Connor Blvd. in Irving and plans to relocate to its new headquarters in Fall of 2024.  

Over the past three years, the conference has undergone significant growth and now encompasses 16 teams. Since 2006, the Big 12 has been based in Las Colinas. 

“The move to William Square was warranted given the growth of our Conference and its staff,” said Brett Yormark, Big 12 Commissioner. “We appreciate the entire team at Cushman & Wakefield and their partnership.” 

Added Cushman & Wakefield’s Boothe, “From the beginning, the Big 12 Conference envisioned a specific set of requirements for its new headquarters. They sought a contemporary space designed for teamwork, a prime location that would be convenient for both local staff and visitors from conference schools, and a facility that embodies the Big 12 brand. Following an extensive search across the region, Williams Square emerged as the perfect choice, meeting all these criteria.” 

Added Hillwood Urban’s Brokaw, “We are thrilled that the Big 12 Conference, an NCAA Power Five Conference, has selected Williams Square to serve as its headquarters. As we learned more about the Big 12's specific office requirements and focus on a quality asset we were encouraged they would join the ranks of top-quality firms such as Caterpillar, Accenture, and Flowserve, making Williams Square their new home. We are excited to welcome the Big 12 Conference to Williams Square.” 
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2023, the firm reported revenue of $9.5 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), sustainability and more. For additional information, visit

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