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From Project Development to Shaping New Urban Growth Poles

13/04/2026

Measured from the 1993 Land Law, Vietnam’s real estate market is still only just over three decades old. In that relatively short period, the market has moved through several distinct phases: early formation, rapid expansion, correction, and, more recently, recalibration. What is becoming increasingly clear is that the next chapter will not be defined by product supply alone. It will be shaped by something much larger: the quality of infrastructure, the strength of institutions, and the discipline of urban planning.

That shift matters greatly for both Hanoi and Ho Chi Minh City.

For many years, urban expansion in Vietnam was often understood through the lens of project delivery. More land was opened. More housing was developed. New districts were added to the urban map. But the future challenge is no longer simply about delivering more projects. It is about creating new urban centres of growth — places that are not only built, but truly inhabited; places where people choose not just to buy, but to live, work, study, build businesses and remain over the long term.

This is an important distinction. At the scale of hundreds of hectares, a city is no longer the sum of individual developments. It is a living system. Housing alone does not make an urban centre. Jobs matter. Mobility matters. Schools, healthcare, retail, public space and civic identity matter. These elements cannot be added as an afterthought. They must be structured together from the beginning.

If we look at successful urban models, in Vietnam and beyond, this lesson becomes very clear. The most resilient places rarely succeed because they started with strong price growth. They succeed because they were built on the right urban logic.

Songjiang, on the outskirts of Shanghai, is a strong example. Its long-term strength did not come from connectivity alone, but from connectivity paired with employment, universities, innovation clusters and public services. Phu My Hung demonstrated something equally important in Ho Chi Minh City: the power of disciplined planning and the confidence that planning can create in the market. Ecopark, in turn, showed that quality of life, environmental setting and a distinctive sense of place are not secondary features. They are central to value creation.

In all of these examples, value appreciation came later. It was the result, not the premise.

That is an important lesson for Vietnam at this stage of market development. The real question for large-scale urban planning today is not how quickly a project can be launched or absorbed. It is whether a new area has the ingredients to become a real centre of gravity in the urban structure.

In my view, there are at least five principles that should shape this next phase of planning in Hanoi and Ho Chi Minh City.

The first is strategic clarity. Every large development area must be understood not as an isolated project, but as part of a wider metropolitan structure. What role is it meant to play? Is it primarily residential? Is it an education and research cluster? A mixed-use commercial node? A logistics and industrial gateway? Without that clarity, scale alone does not create relevance.

The second is connectivity. Transport infrastructure is not simply a technical issue. It is one of the deepest determinants of how people move, how businesses choose locations, and how capital is allocated. Roads, metro lines, ring roads and regional links do more than improve access. They shape whether a new district can genuinely function as part of the city’s future economic geography.

The third is community balance. A successful urban district cannot be built around only one product segment or one demographic group. Places that endure tend to have a more balanced social and functional mix. That diversity supports resilience, daily activity and a stronger local economy.

The fourth is the ecosystem of daily life. This point is often underestimated. A place becomes truly attractive not because it has housing stock, but because it offers a better rhythm of life. Families value access to schools, healthcare, parks, retail, public spaces and convenience. These are not “soft” considerations. In market terms, they are often among the hardest drivers of real demand.

The fifth is development discipline. Large urban areas do not succeed through speed alone. They require careful zoning, coherent phasing and a development sequence that builds confidence over time. If launch momentum outpaces urban logic, the result may be inventory, but not necessarily a centre.

Both Hanoi and Ho Chi Minh City are now at a point where these principles matter more than ever.

In Hanoi, the pressure on the central core is well understood. Congestion, infrastructure strain and liveability challenges have all become harder to ignore. Yet the solution is not simply to push people outward. The deeper challenge is whether non-central areas can become places people genuinely want to move to, rather than places they accept by necessity.

That is a very different proposition.

People do not relocate only because housing is cheaper. They relocate when the overall living proposition improves: greener surroundings, more open space, lower density, better access to schools and healthcare, and a stronger sense of everyday wellbeing. In that context, elements sometimes dismissed as intangible — landscape, tree cover, public realm, community identity — become highly tangible drivers of demand.

For Hanoi, then, the future should not be framed only as a question of population decentralisation. The city does not simply need more housing in outer districts. It needs new urban environments with distinct identities and complete ecosystems of life. Schools, clinics, parks, neighbourhood retail and public spaces should not arrive years after residents do. They should form part of the original proposition. Hanoi does not only need more new urban areas. It needs more places where people genuinely want to live.

Ho Chi Minh City faces a different, but equally important, challenge.

If Hanoi’s question is one of liveability, Ho Chi Minh City’s question is one of confidence in new centres. The city is clearly expanding beyond its historic core, with new development clusters becoming more visible and strategic infrastructure — including Metro Line 1, Ring Road 3 and Long Thanh International Airport — helping to reshape the metropolitan map. But expansion, in itself, does not guarantee urban maturity.

A district with housing alone remains dependent on the old centre. For a new area to become a true centre of growth, it must build its own gravity. That means employment, commerce, education, services, urban amenities and meaningful connectivity. It must give both residents and businesses a reason to anchor themselves there, rather than simply pass through or commute outward.

This is where disciplined planning becomes decisive. Clear zoning, strong infrastructure, development sequencing and a coherent long-term vision are not abstract planning ideals. They are what allow a new district to function as a complete urban ecosystem. And when the market sees that coherence, confidence follows. Without it, a new area risks becoming little more than an extension of the old core, rather than a centre in its own right.

Vietnam is entering a period in which larger land banks demand larger thinking.

For developers, investors and city-makers alike, the benchmark for success is changing. The market will no longer be judged only by how many projects are delivered, but by whether those projects contribute to urban structures that can sustain value over time. The winners in this next cycle will not simply be those who respond to housing demand. They will be those who create places capable of attracting residents, businesses, talent and long-term investment.

That is the real task ahead.

The future of Hanoi and Ho Chi Minh City will not be determined by the number of developments brought to market. It will be determined by whether new urban centres are planned with enough conviction, discipline and imagination to become genuine engines of growth in their own right.

-END-

Media Contact

Ngoc Le
Ngoc Le

Senior Director, Strategic Consulting (Vietnam) • Ho Chi Minh City

About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2024, the firm reported revenue of $9.4 billion across its core service lines of Services, Leasing, Capital markets, and Valuation and other. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.

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