Prestons positioned for growth as $29.6B retail catchment boosts Industrial appeal

As logistics continues to evolve alongside rising consumer demand for rapid delivery, the role of urban industrial facilities has become increasingly central to supply chain strategies. With next-day and even same-day delivery now standard in many sectors, proximity to customers and key distribution infrastructure is shaping the way occupiers assess industrial space.

In South West Sydney, this trend is reflected in the recent listing of Warehouse 1, 63 Jedda Road, Prestons, a 13,269 sqm industrial facility now available for lease through Cushman & Wakefield and JLL.

According to Luke Crawford, Head of Logistics & Industrial Research, Australia at Cushman & Wakefield, “Prestons provides access to $29.6 billion in retail spend within a 30-minute drive, which is significantly higher than comparable markets. This makes it particularly attractive for retailers and third-party logistics providers.”

Located in one of Sydney’s established industrial precincts, the site offers access to major arterial roads including the M5 and M7 motorways, positioning it within a key logistics corridor. The facility is designed for high-volume warehousing and distribution, suited to occupiers servicing metropolitan and regional markets alike.

Fab Dalfonso, Director of Logistics & Industrial at Cushman & Wakefield, notes the increasing importance of location in logistics decision-making: “As online retail continues to grow, supply chains are under pressure to respond in real time. Shorter delivery routes reduce risk and enhance reliability — both critical factors for operators managing large volumes.”

Kieran Tsipidis, Senior Executive of Logistics & Industrial at Cushman & Wakefield, adds: “It’s not only about cost per square metre — it’s about operational efficiency. Facilities in urban industrial zones like Prestons offer occupiers the ability to reduce outbound transport costs and improve turnaround times.”

Tom Gibbeson, Senior Executive of Logistics & Industrial at JLL, said “Prestons has matured into a core logistics location. Its connectivity, strong labour market, and access to both Sydney’s population and regional transport networks make it a preferred base for national and international occupiers alike.

“As industrial occupiers look to futureproof operations against growing demand and ongoing supply chain pressures, assets like 63 Jedda Road are gaining attention for their scale, accessibility, and alignment with evolving logistics priorities.”