The family behind the long-running Marcellina’s Pizza franchise is taking advantage of the recent planning reforms and has placed its development site at 296 & 298 Hindley Street on the market. Sitting across the road from one of their famous Pizzerias, the site offers a substantial 1,325 sqm dual-frontage landholding in a part of the city rapidly repositioning itself from nightlife strip to education and innovation corridor.
Following the State Government’s October planning reforms, height limits across large parts of the CBD were lifted, materially changing development feasibility. The Hindley Street site now benefits from a 60-metre height allowance, opening the door to a mid-rise tower of approximately 15 to 18 levels (STCC). For developers who have been land-banking or waiting for clearer policy signals, it is the kind of regulatory certainty that can unlock stalled ambitions.
The property is currently leased to car park operator Park Yeah Pty Ltd, returning $163,000 per annum plus GST, providing holding income while plans are drawn. Crucially, the lease includes a three-month redevelopment clause, meaning a future owner can move decisively once approvals are secured.
For sale through Cushman & Wakefield’s Anton Williams and Jack Dascombe, the campaign looks set to draw attention from both local and interstate developers.
According to Anton Williams of Cushman & Wakefield “This is a genuine inflection point for the West End. You’ve got a large, clean site with dual activation to Hindley and Rose Streets, holding income in place and, importantly, newly expanded height controls that materially improve feasibility. That combination is rare.”
He said buyer enquiry was expected to span private residential groups, PBSA operators and capital partners looking to deploy funds into Adelaide’s next development wave.
“The site sits between UniSA West, the newly merged Adelaide University, TAFE SA and the biomedical precinct,” he said. “That concentration of students, researchers and health workers creates deep accommodation demand. Under the 60-metre framework, both PBSA and residential schemes are stacking up.”
Jack Dascombe of Cushman & Wakefield said the dual-frontage configuration extending 35 metres to Hindley Street and a similar frontage to Rose Street offered developers strong design flexibility and natural light outcomes rarely found in tightly held city blocks.
“Large parcels in the West End are increasingly scarce. The planning reforms have acted as a catalyst for increased site efficiency and consequently precinct activation, providing developers greater confidence around end value.”
Mr Dascombe said the listing is also symbolic. “For decades, Hindley Street has been synonymous with hospitality and entertainment. Now, as Adelaide University consolidates and defence, technology and biomedical investment continue to expand across the city, this precinct is becoming part of the high-density urban spine which links the Riverbank, health precinct and innovation district”.
The site is being offered for sale through Cushman & Wakefield via Expressions of Interest closing 18 March 2026 with price expectations understood to be circa $7,500 per square metre, a figure that reflects not just the land itself, but what the land can now become.
