Richard Fu
Deputy Managing Director, China Strategic Consulting • Greater China
Richard Fu
Deputy Managing Director, China Strategic Consulting • Greater China
About
Richard Fu leads Strategic Consulting in East China and advises Chinese investors expanding internationally.
With more than a decade of experience across Guangzhou, Hong Kong and Shanghai, he specialises in large-scale, mixed-use and township developments. His work spans market strategy, investor advisory and development planning, supporting complex, multi-phase projects across China and beyond.
Richard’s approach is rooted in market reality. He works with clients to align ambition with what is achievable, based on market demand, end-user behaviour and long-term development conditions.
A key part of his work involves simplifying complexity. Large-scale developments involve competing priorities, evolving market conditions and multiple stakeholders. Richard focuses on the issues that matter most, helping clients prioritise and move forward with clear, practical strategies.
He also brings a broader view of value to development decisions. Beyond financial performance, Richard considers long-term sustainability, livability, industry drivers and the needs of people who will live and work in these environments—reflecting the shift from standalone projects to integrated, long-term ecosystems.
How Richard Works
He grounds decisions in market reality.
Richard ensures strategies reflect what is achievable, based on demand, end0user behaviour and real-world constraints.
He simplifies complex challenges.
He focuses on the issues that matter most, helping clients prioritise and move forward with clarity.
He takes a long-term view of value.
Richard balances financial performance with sustainability, livability and broader industry drivers.
