About

Magdalena Chybcińska leads Strategic Consulting for Cushman & Wakefield in Spain, advising occupiers, investors and developers on portfolio strategy, asset repositioning, sustainability and development decisions. 

Her work starts by reframing the question a client brings to the table. When a client approaches a series of property decisions individually, Magdalena looks at the wider portfolio to weigh the operational, financial, technical, legal, workplace, customer and sustainability implications together, so the conversation shifts from individual assets to the priorities and trade-offs of the whole organisation.

What sets her advice apart is a willingness to test whether a transformation is real. Not every asset has a second act, and Magdalena distinguishes a credible plan from an appealing story: sometimes the honest recommendation is a smaller intervention, a phased investment, a decision to wait or sell, or an acknowledgement that a client may not be the right long-term owner. She gives that answer even when the more exciting version would earn a larger fee, because a client is better served by an uncomfortable truth now than by an expensive lesson later.

Where Magdalena Brings Smart Advice

Magdalena advises occupiers, investors and developers on the strategic decisions behind an asset or portfolio.

• Portfolio and development strategy
• Asset repositioning and feasibility
• Sustainability and energy advisory
• Reframing property questions as business decisions
• Testing whether a transformation is realistic

How Magdalena Works

She changes the question before answering it. Magdalena treats the brief a client brings as a starting point, reframing a set of property decisions into one strategic conversation about where the organisation is going.

She tells clients what an asset can realistically become. Data describes an asset as it is today. Her judgement is about whether there is a credible path to something more, and the honesty to say when there is not.

She separates a credible transformation from an attractive narrative. When the market, the location or the return will not support the exciting plan, she recommends the smaller or slower course, even when it means a smaller fee for the firm.