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Cushman & Wakefield Launches Global ‘Life Is What We Make It’ Campaign

Jess Freeman • 06/12/2022

Effort Illustrates Impact of Client Work on People, Communities and the Planet

Cushman & Wakefield (CWK), a global leader in commercial real estate services, today launched ‘Life Is What We Make It’ – a view into the firm’s impact on people, communities and the planet through its work with clients in 60 countries.

As a firm with 50,000 employees around the world, Cushman & Wakefield focuses on the outcome of its client support. This ranges from managing nearly five billion square feet of space, using data and advanced technology to reduce its own and clients’ carbon footprints, and championing Diversity, Equity and Inclusion (DEI) in ways that enable employees to make the most out of life and work. ‘Life Is What We Make It’ tells the firm’s story of impact.

The ‘Life Is What We Make It’ campaign conveys Cushman & Wakefield’s belief that it is essential to empower people and clients to achieve goals in evolving workspace needs, Environmental, Social, Governance and more. Through the campaign, the firm illustrates how it, in partnership with its clients, makes commercial real estate sustainable, inclusive and impactful to the employees and individuals who experience it.

“In today’s world, the urgency to make a meaningful positive impact has never been greater,” said Brad Kreiger, Chief Marketing and Communications Officer, Cushman & Wakefield. “While we are an industry leader in real estate services, our clients choose us to fulfill a broader set of business imperatives that now rightfully includes ESG and social impact goals. Our new ‘Life Is What We Make It’ campaign will further convey how commercial real estate continues to meet the demands of a complex world.”

The campaign is scheduled to run globally on social media through 2023, with options for print media and other advertising in future rollouts. More information and a collection of the campaign’s client stories are available on Cushman & Wakefield’s website.

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