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National Australia Bank Local Trades Referral Program National Australia Bank Local Trades Referral Program

STORIES

National Australia Bank Local Trades Referral Program

01 THE CHALLENGE

The National Australia Bank (NAB) is committed to supporting regional and rural communities in which they operate by providing opportunities to engage with local small businesses, when awarding maintenance and repair works throughout their property network. As the property services partner to NAB for over twenty years, we have been working to continuously support them in this endeavour. 

02 THE SOLUTION

Cushman & Wakefield’s dedicated facilities management team has partnered with NAB to develop a referral program, aimed specifically at NAB’s business bank team members, to educate and empower these teams with the tools to refer specific customers, operating trades businesses directly to us.

In conjunction with our supply chain, supplier management contractor linking teams and our customer experience centre (CXC), we developed a suitability questionnaire, as well as specific supporting documentation to be used by NAB bankers to have a conversation with customers who operate specific trades in regional and remote communities.

By targeting specific trades, Cushman & Wakefield confidently provided foresight that a customer may be awarded works, if they were successful in meeting our prequalification requirements. In consultation with NAB, we specifically targeted local customers who operate plumbing, electrical, landscaping and locksmith businesses.

The referral program has created a new way for NAB to engage with their local customers, whilst helping them to drive more business in regional and remote areas. It also provides a new avenue for Cushman & Wakefield to diversify and enhance our supply chain across Australia.

 

 

03 THE RESULT

As a first for the Australian financial services industry, the referral program was launched on the 1st of February 2021, and has already seen three customers referred to Cushman & Wakefield. They have all passed prequalification and are now in the position to be awarded works at NAB branches..

 

WE’RE ON HAND TO HELP

Contact us to discuss how our experience on this project could be translated to your business requirements.

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