Understand the New Concept of Office Workstations

The workplace has undergone several changes in recent years, due to the search for productivity, better interaction and, mainly, for optimizing experiences and performance.


Despite the forecast of a slight drop in the growth of the world economy, companies seek to offer differentials to win the best talents. In this context, when work provides an environment of synergy for employees to feel more engaged, the result is greater productivity and, consequently, greater profit for the business.

For this reason, the attention of managers and directors of companies in relation to workstations is necessary. These professionals must also understand which new concepts can assist in more cooperation and collaboration between teams.

New workstation concepts bring flexible spaces

The idea of providing flexible spaces in companies has been gaining notoriety for bringing more interaction, increased productivity and optimization in team management. Some of the examples of flexible spaces are open space, hotelling and coworking.

The open space is a concept widely known as "office without walls" and aims to break the communication barrier between the areas and offices of a company, allowing an environment without partitions.

In this model, the physical structure of the location favors contact between employees, with a more dynamic and real-time flow of information, in addition to increasing interaction between them, positively impacting work performance.

Hotelling, on the other hand, is a new model of flexible spaces, in which there are no pre-defined environments for each employee, which means that there is no fixed table for professionals to use daily. It is up to them to choose the place, guided by the real needs of their specific demands, taking the opportunity to collaborate with different areas and promote insights.

In the coworking model, which has been gaining great popularity in recent years, there is the sharing of large office spaces and resources, bringing together several tenants, people who do not necessarily work for the same company or area of activity.

This last modality has caused great movement in the stock of properties in urban centers. The absorption of these spaces, coworkings, represents 5.1% of the total high-end corporate properties sold in 2017, 6.94% in 2018 and, by the end of April this year, already represented 18.08% of the total. According to data from the Cushman & Wakefield intelligence department, Vila Olímpia was the region that received the most coworkings (25,217 m²), followed by Pinheiros (23,405 m²) and Avenida Paulista (22,322 m²) and in 2019 the trend is for growth.

In this context of searching for more flexible spaces, the decision on which model to choose depends on a series of issues to be evaluated by the company's heads, such as managers and directors. Among the main points to be taken into account are:

  • The analysis of the best way for people to relate to the company;
  • Understanding how these professionals can integrate and interact with other teams, with a focus on increasing performance;
  • The guideline that the option for the new workstation does not negatively impact the productivity of different sectors.
  • Occasionally, some areas of the company need an arrangement of places with more privacy, a quiet place, for example;
    Strategy for better use of spaces.

Developments designed for new workstations

To meet these demands, new developments are built with slabs ranging in size from 2 to 3 thousand m2 and covering around 250 people on the same floor.

With the intention of obtaining a better use of the useful area of the place, the structures of the environments are planned so that most of the footage can be used. In the real estate market, this is called a “carpet area”.

In this scenario, companies need professional, objective and data-based guidance to adapt these new workstation models, assessing the most appropriate slab and taking into account variables such as the impact on employees' routines, in various aspects. , and, consecutively, in their business.

Expansion and strategic opportunities

Cushman & Wakefield, one of the most important global leaders in corporate real estate services, conducts studies related to the employee population, where numerous issues are evaluated that impact the entrepreneur's resolution of structural changes.

The case of a large company in the shoe retail sector is an example of strategy and adaptation to this new reality. “The company was accommodated in 6 slabs, totaling just over 8,400 thousand m2, however it used a much smaller length, due to the columns of the environment, which made it difficult to implement these new concepts. The decision was to occupy two new slabs, totaling just over 4,500 thousand m2 each, in another location that already had an adequate structure for the open space ”, says Jadson Mendes, head of the research area at Cushman & Wakefield.

Aligned with the expansion objective, as well as the strategic adaptation of new models of work environments, Cushman & Wakefield, with its expertise in real estate solutions, has a team of professionals specialized in several areas, with the necessary know-how for a more targeted assertive with respect to decisions on slab changes, adequacy of new concepts of workstations and contract management (changes).

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