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Industries & Sectors

Hotels & Hospitality Advisory

Shaping the Future of Hospitality and the Destinations That Bring It to Life
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Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

The French hospitality market is undergoing profound transformation. Our Hospitality Advisory experts support investors throughout every stage of the asset lifecycle—from acquisition and valuation to repositioning and financing—within one of the world’s most attractive lodging markets.

Post-Olympic shifts in Paris, strong luxury travel trends, and a growing demand for experience-driven stays are reshaping capital deployment. Regional hotspots like the Riviera and the Alps are gaining investor interest, while ESG compliance and renovation needs redefine value. Successfully navigating this landscape requires deep market knowledge, data-driven insights, and trusted operator relationships.

DELIVERING RESULTS

1,300
hotel valuations completed across France
€20 billion
in total asset value assessed
1,500 to 2,000
guestrooms and public areas renovated annually
*2025 Data

What Sets Us Apart

Experience-led strategies that drive returns

We help clients align guest experience, brand positioning, and operational performance to unlock value in France. From Parisian boutiques to resorts, our strategies start with guest choice and build the financial case from there.

Capital expertise across the lifecycle

From acquisition to exit, we bring sophisticated financial analysis, creative structuring, and global capital to every mandate. Whether a single asset or portfolio, our capital markets capability is built for precision.

Insights that uncover opportunity early

We track investment flows, travel trends, and hotel performance across the region. Our data-driven approach helps clients act ahead of the market, mitigate risk, and identify where demand is building before it peaks.

Advisors who understand the business behind the asset

Our team includes former owners, operators, and developers. We understand the operational realities of the local hospitality sector, including management contracts, franchise structures, and bail commercial, and how they shape investment performance.

Global platform, local precision

Our experts connect international capital with local opportunities. We offer deep transactional insight, consistent execution, and global reach with local accountability. There's no gap between the two.

Strategies built for a changing world

We help clients turn structural change into competitive advantage. From sustainability obligations to shifting guest expectations, we position your assets to thrive in a dynamic market, not just comply with it.

Services

Our Services



Capital Markets


We structure and execute hotel transactions across France, connecting owners with the right capital. Our deal experience spans luxury flagships, regional portfolios, and conversion opportunities, with the financial creativity to close in any market.

Learn more about our capital markets

Asset Management


We work with hotel owners in France to protect and grow asset value through active management. We cover operator negotiations, capex planning, brand repositioning, and performance benchmarking to close the gap between current and potential performance.

Learn more about our asset services

Valuation & Advisory


We provide rigorous, independent hotel valuations across France for due diligence, financing, litigation, or portfolio review. Our valuers combine operational knowledge with market data to deliver assessments that support confident decision-making.

Our France-based Hospitality Valuation team delivers valuations of hotel real estate and operating businesses (HMA, HFA, VP), whether on a combined or standalone basis. Leveraging significant resources and sector expertise, we are equipped to execute large-scale portfolio assignments (100+ assets) and coordinate pan-European mandates, ensuring consistency, efficiency and best-in-class quality across markets.

Learn more about our valuation & advisory

Design + Build


Our team guides clients through the entire lifecycle of a project, from initial feasibility studies and strategic advisory to the final build. We ensure your hotel project's viability and success by managing both the design and construction phases.

Learn more about our design & build

ESG & Sustainability


We help clients navigate the complexities of environmental, social, and governance standards. Our team advises on sustainability certifications, energy efficiency improvements, and social impact initiatives to enhance asset value and meet regulatory requirements.

Learn more about our sustainability services

Team

Jean-Christophe Charolle
Jean-Christophe Charolle

Head of Hospitality France
Neuilly-sur-Seine, France

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Jerome Salomon - People - Valuation France
Jérôme Salomon

Partner, Hospitality & Healthcare
Neuilly-sur-Seine, France

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Harvé Picard C&W Design + Build
Hervé Picard

Directeur Des Opérations
Paris, France

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Contact us

Research

European Investment Atlas
Research • Investment / Capital Markets

European Investment Atlas

The Investment Atlas Q1 2026 provides a comprehensive overview of real estate investment opportunities across France and Europe. Despite increased interest rate volatility, 67% of French markets remain underpriced. Explore sector trends, market valuations and strategic investment opportunities shaping 2026.
Aymeric Sevestre • 25/06/2026
Outlook France 2026
Research • Economy

Outlook 2026 France

30/12/2025
CRE Investment in France: Market Update
MarketBeat • Investment / Capital Markets

CRE Investment in France: Market Update

Marketbeat Investissement market reports analyse activity in the French property investment market, taking into account volumes committed across all asset types
Aymeric Sevestre • 22/10/2025
hero_banner_MB-Hotel-Paris_750x456.jpg
MarketBeat

Hotel property in Paris and the Ile-de-France region

Discover the analysis of the hotel real estate market in Paris and Île-de-France for the 1st half of 2024. Focus on major transactions, international investors and the outlook for 2025 in an attractive and fast-changing sector.
Bořivoj Vokřínek • 01/10/2024
Sustainable Logistics
Research • Sustainability / ESG

Sustainable Logistics

The logistics sector stands at the crossroads of significant transformation, driven by the pressing need for sustainability improvement.
Sally Bruer • 20/09/2024
France Marketbeat Residentiel T1 2024 card image
MarketBeat

France MarketBeat Residential

The “Marketbeat Residential France” market review analyses activity on the residential real estate market in France.
 
Aymeric Sevestre • 28/05/2024
View all

Frequently Asked Questions

Our advisory services in France span the full investment lifecycle, including acquisition, valuation, financing, asset management, repositioning, and exit strategies. The market has unique structural characteristics, such as the distinction between murs (property) and fonds de commerce (business). These require advisors with direct experience in navigating these frameworks.

The Décret Tertiaire mandates energy reduction targets for commercial buildings, and hotels have specific compliance pathways. This regulation increasingly influences capital expenditure planning and asset valuation. We help owners and investors assess their exposure and integrate these factors into acquisition pricing.

After a period of atypical market activity, the luxury hotel market in France has stabilised. The underlying fundamentals remain strong, driven by sustained international leisure demand and a limited supply of new hotels. Key considerations for investors now include operator alignment, brand positioning, and renovation cycles.

Hotel financing in France has become more selective. Lenders are applying tighter scrutiny to operator track records, asset quality, and sustainability credentials. We advise hotel investors on lender selection, financing structure, and negotiation strategy, helping them secure the right debt on the most favourable terms in the current market.

Given the prevalence of specific lease structures and regulatory requirements in France, having an advisor who understands the operational realities of the industry is paramount. Our team offers deep transactional insight to help clients achieve their investment goals.

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