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Why Digitally Native Brands are Coming to You IRL (In Real Life)

Jenny Pizarro • 5/10/2022
More online-only brands are turning to physical locations—and the reasons are many.

DNB

Over the last decade, faced with fewer barriers to entry than traditional retailers—and thanks in large part to venture capital funding—digitally native brands (DNBs) have grown dramatically. But growing in a digital-only world is challenging and it’s why consumers are seeing more of these online brands transition to the offline world.

DNB QuoteIn this article, learn:

  • Why more digitally native brands are coming to a corner or lifestyle center near you

  • How many of these brands are making the transition

  • Why there may no better time for digitally native brands to establish an in-store presence

Read the full article.

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Insights

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Main Streets Across the World

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Robert Travers • 11/23/2022
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Research • Topical Report

The Edge Magazine | Volume 8

Cushman & Wakefield’s global thought leadership magazine covers the influential trends and ideas impacting the commercial real estate (CRE) industry and more.
5/10/2022

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