Understanding the most recent trends in Foreign Direct Investment (FDI) can help to identify, by sector, which locations are most attractive for corporates’ operations. Our latest findings confirm that for tech companies, Western European capitals such as Dublin, London, Paris and Amsterdam remain the most attractive foreign investment destinations, despite their high real estate and labour costs.
On the other hand, our analysis on the rate of growth and intensity of FDI, reveals that locations in Southern and Eastern Europe such as Barcelona, Lisbon, Sofia, Bucharest, and Kyiv are emerging as the next destinations leveraging their competitive cost, quality ratio, on talent and real estate.
The ability to tap into a high-quality talent pool remains one of the top priorities for investors; however, other aspects such as cost of labour and government incentives are also among the major influencing factors of location selection decisions.
Cushman & Wakefield can help you strategize your next move by leveraging our expertise and best practices in location selection via labour analytics, incentives advisory, and deep knowledge in real estate. 
Infographic: Choose Your Next European Tech Hub in Line with Your Business Drivers
Dimitris Vlachopoulos • 15/06/2021
Strategic Consulting
We offer strategic support across a number of diverse business issues, including location and labour force analysis, workplace strategy, change and programme management, property strategy and modelling, mergers & acquisitions, outsourcing and corporate real estate functional excellence.
Learn more
RELATED INSIGHTS
Research
The Income Era: Why European Living’s Next Phase Will Be Defined by Income
The European Living market has spent the past decade moving firmly into the institutional mainstream
Insights • Economy
2026 Autumn Budget: Implications for real estate
John Healey's first Budget, and the first under Andy Burnham, was always going to be about doing enough with very little room. Pre-Budget estimates suggested the £23.6bn of headroom left in March had been badly eroded, as higher inflation and bond yields ate into the buffer.
Daryl Perry • 28/10/2026
Insights • Economy
Cost Inflation: Are Fundamentals Still Supporting Fee Growth?
The UK elderly care market remains supported by strong demographic trends despite cost inflation driven by rising labour expenses, higher interest rates and ongoing geopolitical disruption, including the ongoing wars in Ukraine and Iran.
14/10/2026
