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Mill Properties lists Landmark Riverfront Geelong development site for sale

Jess Freeman • 14/04/2025

The Mill

In a landmark offering set to reshape Geelong’s urban landscape, Mill Properties has listed “The Mill Newtown” for sale, a significant riverfront development site at 403 Pakington Street, Newtown, Victoria.

Spanning an expansive 29,280sqm*, the site boasts an enviable location with direct frontage to the Barwon River and seamless access to surrounding parklands. Situated at the prestigious Chilwell end of Pakington Street, The Mill offers an unparalleled lifestyle opportunity, surrounded by Geelong’s premier retail village, renowned café culture, dining hotspots, and excellent transport links to Geelong CBD, Melbourne CBD, and the Surf Coast.

The site has received planning approval for a major mixed-use precinct, designed by Jam Architects, comprising 314 apartments, 29 townhouses, and a diverse mix of commercial, retail, and childcare facilities. The scale and strategic positioning of this project make it a rare and unrepeatable opportunity in Victoria’s second-largest city.

Cushman & Wakefield’s Oliver Hay, Hamish Burgess, Joe Kairouz, and Leon Ma are handling the sale campaign, with international expressions of interest closing on Thursday, 1st May 2025, at 1:00 pm (AEST).

Commenting on the offering, Oliver Hay said this is an extraordinary opportunity to acquire a landmark site in one of Victoria’s most sought-after locations. 

“The combination of a substantial landholding, an existing planning approval for a mixed-use precinct, and Geelong’s continued economic growth makes The Mill an attractive proposition for a range of developers and investors.”

Geelong continues to thrive as a hub for manufacturing, healthcare, research, education, and the creative industries, supported by substantial infrastructure investments. 

Hamish Burgess said “Notably, the region has seen over $500 million directed toward healthcare developments, including the recently completed $20 million dedicated children’s emergency department at University Hospital Geelong and new purpose-built facilities at Barwon Women’s and Children’s Hospital.”

“These significant enhancements have strengthened the region’s healthcare framework, driving population growth and increasing demand for high-quality residential and mixed-use developments as well as Retirement Living and Aged Care communities.”

Given the strong infrastructure investment underpinning Geelong’s growth trajectory, The Mill is expected to attract a wide range of potential buyers, including developers in the Build-to-Rent, Aged Care, and Retirement Living sectors.

Market expectations indicate interest in the vicinity of $30 million, further solidifying The Mill Newtown as one of the most significant development offerings in the region this year.

 


*Approx.

About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2024, the firm reported revenue of $9.4 billion across its core service lines of Services, Leasing, Capital markets, and Valuation and other. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.

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