Midtown Melbourne, a landmark mixed-use property located at the bustling intersection of Bourke and Swanston Streets in Melbourne’s CBD, is set to hit the market via an Expressions of Interest campaign.
Spanning approximately 2,787sqm*, the site comprises over 15,000sqm of lettable area across nine storeys. It features four levels of super-prime retail space and upper-level office tenancies, offering a rare blend of scale, location, and income diversity.
For sale through Oliver Hay, Daniel Wolman, Trent Weir and Leon Ma of Cushman & Wakefield, the asset has already received strong interest from a wide range of buyers, including private capital, syndicates, and offshore investors.
“We’re seeing significant demand from both domestic and international capital,” said Oliver Hay of Cushman & Wakefield. “Buyers are drawn to Midtown’s scale, its prime location, and the strength of its tenant mix. It’s a rare opportunity to secure a flagship position in the heart of Melbourne’s CBD.”
Midtown Melbourne’s strategic positioning and tenant profile present multiple pathways to value creation, making it a compelling future-facing investment.
With more than 108 metres of triple street frontage across Swanston, Bourke, and Little Bourke Streets, the property occupies one of the most pedestrianised corners in Australia—experiencing foot traffic from over four million people annually.
Its ultra-prime retail location and diverse tenancy mix, including flagship retail stores and creative office users—make Midtown Melbourne an exceptionally rare and attractive investment opportunity.
Anchored by a lineup of national and international retailers, the asset includes a new flagship MUJI superstore (replacing the existing Telstra store in 2027), HSBC Bank, Chemist Warehouse, Daiso, and W Cosmetics. With a fully leased net income of circa $13M*, with strong potential for rental uplift, this robust retail offering is a core strength of the property.
Midtown Melbourne also benefits from its position at the heart of a revitalised retail and cultural precinct. Bourke Street Mall is experiencing a resurgence in foot traffic and leasing momentum, with global brands reaffirming their commitment to the area.
The property stands at the gateway to Bourke Street Mall, which commands Australia’s second-highest retail rents and is home to some of the country’s most sought-after tenancies, offering unrivalled exposure and 24/7 foot traffic.
In addition to its retail strength, Midtown Melbourne includes an office component with clear repositioning potential, providing future owners with flexibility and opportunities to unlock further value.
“Midtown Melbourne is more than just a retail asset, it’s a cornerstone of the city’s evolving commercial and cultural landscape,” said Trent Weir of Cushman & Wakefield. “Its scale, visibility, and mixed-use format make it one of the most exciting value-add investment opportunities in the market today.”
The surrounding precinct is undergoing significant transformation, with developments such as Melbourne Walk and 299 Bourke Street reshaping the city’s retail core and elevating its shopping, dining, and lifestyle appeal. The recent launch of MECCA’s global flagship; the world’s largest beauty store, underscores strong confidence in the future of Melbourne’s CBD.
A 100 per cent freehold interest in Midtown Melbourne is being offered for sale via an Expressions of Interest campaign through Cushman & Wakefield closing at 12:00pm (AEST) on Friday, 24 October 2025.
*Approx.
