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Industries & Sectors

Hotels & Hospitality

Shaping the future of experiences and the places that make them
hotel reception

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

Hotel and hospitality real estate blends operational performance with investment strategy, requiring a depth of knowledge that general real estate advice cannot match. Spain's hospitality market is currently strong, with both city and resort spots showing impressive revenue. This is fuelled by strong international demand, limited supply in key areas, and an economic climate that favours tourism growth. To successfully navigate this landscape, whether you are buying, repositioning, financing, or selling, you need more than just market awareness. You need deep market knowledge that transforms timing into a competitive edge and risk into a well-informed opportunity.

What sets us apart

Experience-led strategies that drive returns

We align guest experience, brand positioning, and operational performance to unlock long-term asset value. In Spain, this means understanding the distinct dynamics of resort markets like Marbella and the Balearics alongside high-demand urban destinations such as Madrid and Barcelona.

Capital expertise across the lifecycle

From acquisition to disposition, we bring sophisticated financial analysis and global capital relationships to every transaction. We have advised on hotel investments across all major Spanish markets, from single-asset deals to complex portfolio mandates.

Insights that uncover opportunity early

We co-produce the Hotel Barometer with STR, the most granular hotel performance tracker. Our data covers occupancy, ADR, and RevPAR across 14 key markets, giving clients a material edge in timing and pricing decisions.

Advisors who understand the business behind the asset

Our team is led by partners with over 25 years of dedicated experience in hotel management and investment. We understand the operational realities and investment dynamics that shape performance across the diverse hospitality landscape.

Global platform, local precision

With hospitality specialists across EMEA and beyond, we connect international capital with Spanish hotel opportunities. We provide consistent execution, discretion, and deep in-market knowledge, from the Canary Islands to the Basque Country.

Strategies built for a changing market

We help clients turn structural market forces into competitive advantage. This includes navigating sustainability requirements, shifting guest expectations, short-term rental pressure in Barcelona, and repositioning opportunities in secondary cities.

Services

Our Services

Capital Markets


We advise buyers, sellers and investors on single-asset and portfolio transactions in Spain's hotel market. Our team provides acquisition and disposal support, strategic pricing, buyer identification and full transaction management, connecting clients with the most active capital sources.

Learn more about our Capital Markets

Asset Management


We support owners through strategic repositioning, operator selection, brand alignment and performance improvement programmes. Value creation comes from upgrading categories, renegotiating operator agreements or reconfiguring use. We help you make the most of your assets.

Learn more about our Asset Services

Valuation & Advisory


Accurate hotel valuations require operational understanding, not just data. We provide RICS-compliant valuations, feasibility studies, management contract reviews and strategic asset assessments across all hotel categories and destinations in the Iberian market.

Learn more about our Valuation & Advisory

Project & Development Services


New hotel development in Spain requires navigating complex planning, licensing, and market demand dynamics. We offer feasibility analysis, concept development support and market positioning advice for developers and landowners to ensure project success.

Learn more about our Project & Development Services

ESG & Sustainability


We help clients integrate sustainability into their hotel investment and operations, from meeting regulatory requirements and achieving certifications to enhancing brand value. Our advice covers energy efficiency, waste reduction, social impact, and transparent governance.

Learn more about our Sustainability Services 

Team

Bruno Hallé
Bruno Hallé

Partner, Co – Head of Hospitality
Barcelona, Spain

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Albert Grau
Albert Grau

Partner, Co – Head of Hospitality
Barcelona, Spain

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Contact us

Research

South report
Research • Investment / Capital Markets

Southern Europe Investment Market Overview

A comprehensive summary of the real estate investment market across Southern Europe — Italy, Spain, and Portugal — highlighting trends, sector performance, and total volumes for 2026 H1.
Anna Strazza • 29/07/2026
Hotel AdobeStock_131189921.jpeg
Insights • Food & Beverage

Future-Proofing Hotel Assets

Bruno Hallé • 08/07/2026
Transparency-High-Street-hero
Insights • Investment / Capital Markets

Transparency Retail High Street

Prime retail in Spain is defined by a clear imbalance: strong and evolving demand contrasted with structurally limited supply, driving rental growth, investment, and expansion into new urban markets.
07/07/2026
The Investment Atlas - Q1 2025 - Webcard - 750 x 456.jpg
Research • Investment / Capital Markets

European Investment Atlas

Discover key insights into Spain’s commercial real estate market, highlighting growth in retail, hospitality, and logistics sectors for Q1 2026.
30/06/2026
2026 European Luxury Retail Report Web Card.png
Research • Investment / Capital Markets

European Luxury Retail

Explore the dynamics of the European luxury retail real estate market.
07/04/2026
climate-risk-card.jpg
Research • Sustainability / ESG

Climate Risk Global Cities Outlook

Explore current and future climate risk hazard exposure in 100 global cities and learn real estate strategies to manage these risks.
23/09/2024
View all

Frequently Asked Questions

Advisory covers the full investment lifecycle, from acquisition due diligence and market feasibility to asset management, operator selection, financing, and disposal. The market presents specific complexities, such as regional licensing frameworks and a dual market of urban and resort assets that behave differently.

Hotel assets are operating businesses, not passive real estate. Their value depends on factors that general real estate advisors are not equipped to assess with precision, including occupancy, rate strategy, and operator quality. Our Hotels & Hospitality team brings sector-specific financial modelling and operator market knowledge that translates directly into better acquisition pricing and stronger financing terms.

Several structural factors are converging. RevPAR reached record levels recently, driven by continued ADR growth well above European averages. Tourism demand remains structurally robust, supported by both international arrivals and strong domestic travel.

Selecting the right operator or brand has long-term consequences for both revenue performance and asset value. We advise owners through the full operator selection and contract negotiation process, drawing on deep knowledge of the major international and domestic operators active in Spain.

Development and repositioning activity is accelerating in secondary cities and underserved resort destinations, where the gap between existing supply quality and guest demand has widened. Regulatory complexity requires careful navigation from the outset. We support developers and asset owners through feasibility assessment and concept definition to ensure projects are structured to attract financing and deliver target returns in Spain.

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