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INSIGHTS

The Office Equation: Unlocking Value Beyond Prime

Data-led insight into where investors and developers can unlock outperformance in the UK office market.

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The UK office market is undergoing a structural shift. A constrained development pipeline, rising costs and evolving occupier expectations are reshaping how and where value is created.

Our latest report, The Office Equation, identifies a clear imbalance: 16.9m sq ft of new supply versus 33.3m sq ft of Grade A demand by 2030, creating a 16.4m sq ft shortfall.

This is driving a reallocation of demand across the market and creating an opportunity in well-positioned secondary assets.

For investors and developers, the opportunity lies in:

  • Capturing displaced demand through repositioning strategies 
  • Delivering rental growth in supply-constrained locations 
  • Targeting income-driven returns in a higher-for-longer rate environment 
  • Leveraging refurbishment as a lower-capital route to value creation

Contact our Experts

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Kiran Patel

Head of Office Sector Research BDS, EMEA
London, United Kingdom


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Chris Bennett

Head of London Offices Capital Markets
London, United Kingdom


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Martin Richard Forbes Lay
Martin Lay

Chairman of London Offices Capital Markets
London, United Kingdom


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Richard Womack - London
Richard Womack

International Partner
London, United Kingdom


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Ben Cook - London
Ben Cook

Head of City Capital Markets
London, United Kingdom


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INSIGHTS

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Research

The Office Equation: Unlocking Value Beyond Prime

Data-led insight into where investors and developers can unlock outperformance in the UK office market.
28/04/2026
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Research

DNA of Real Estate

Track prime rents and yields in up to 43 cities across Europe, covering the key office, high street and logistics sectors.
Nigel Almond • 14/04/2026
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Article • Government / Public Sector

Health of the Market – Elderly Care and Seniors

After stellar investment into the healthcare sector during 2025, the geopolitical landscape has shifted investor sentiment across real estate. Nevertheless, the fundamentals remain robust across all subsectors of Healthcare.
Peter Farnes • 31/03/2026
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Article • Economy

Kinetic Energy - UK Real Estate and the wider implications of the Iran conflict

The US–Israeli military campaign against Iran that began on 28th February and the effective closure of the Strait of Hormuz have removed millions of barrels of daily supply from the market. On 9th March 2026, Brent crude spiked to $119.50 per barrel, the first time oil had traded above $100 since Russia’s invasion of Ukraine in 2022.
Jason Winfield • 31/03/2026
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Research • Sustainability / ESG

Elevating Birmingham's Urban Inclusivity

Here at Cushman & Wakefield, we have been evaluating the inclusiveness of 44 cities across EMEA including Birmingham through analysis of 110 detailed metrics. These range across economic, social, spatial and environmental dimensions.
Jon Leedham • 26/09/2024
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Insights • Technology

From Distribution Centres to Data Centres

In this brief blog we look at key themes that are likely to shape the sectors evolution over coming years, and how the inter-play between data centres and the logistics and industrial sector is likely to play out.
David Binks • 03/09/2024
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Insights • Sustainability / ESG

Elevating Glasgow’s Urban Inclusivity

Here at Cushman & Wakefield, we have been evaluating the inclusiveness of 44 cities across EMEA including Glasgow through analysis of 110 detailed metrics.
20/08/2024
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Research

Legal Leading the Way for Top Regional Offices

In 2023, the legal sector reported its strongest year in terms of leasing activity since 2016 across the Big Five office markets (Birmingham, Bristol, Edinburgh, Leeds, and Manchester). 
Kiran Patel • 08/08/2024
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Research

The Right Time: The Fall In The Base Rate And What It Means For Capital Markets

Today, the Bank of England voted to bring down the base rate from 5.25% to 5.00% on a narrow margin of 5-4 committee members. While many expected this to be the case, this was by no means a foregone conclusion – with the minutes from the last meeting seeing plenty of mentions about being ‘finely balanced’.  
Daryl Perry • 01/08/2024
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Research • Sustainability / ESG

Elevating Manchester’s Urban Inclusivity

Here at Cushman & Wakefield, we have been evaluating the inclusiveness of 44 cities across EMEA including Manchester through analysis of 110 detailed metrics. These range across economic, social, spatial and environmental dimensions.
Caroline Baker • 16/07/2024
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Insights

Playgrounds of Tomorrow

Access our Playgrounds of Tomorrow report into the UK’s Experiential Leisure market. Our research analyses the demand drivers for experiential leisure, discusses future supply trends and evaluates how experiential leisure can complement wider placemaking schemes.
Dominic Bouvet • 03/06/2024
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Research • Workplace

Fitting in the Fit Out

Inflationary pressures that dominated the economic environment in 2022 and 2023 are showing signs of easing across the UK economy. The consequential increases in the Bank of England’s base rate up to 5.25% – the highest level since 2008 – are now expected to gradually ease over the medium-term.
Mark Denford • 08/05/2024

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