CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
REsidential REsidential

Residential Forecast 2025

James Dunne • 13/06/2025

House Price Forecasts

Markets have navigated a complex landscape in the first half of 2025, shaped by early year bond market volatility and ongoing geopolitical uncertainty, particularly around the potential implications of the second Trump administration. However, with a recent softening of US trade rhetoric and a more stable global economic outlook, sentiment has started to shift.

Against this backdrop, the economic position of UK households has improved. Wage growth has outpaced inflation for nearly the past two years and mortgage rates have been steadily falling. These improving fundamentals have led us to revise our national house price forecasts slightly upward.

Growing confidence is beginning to translate into increased buyer activity.  Lower mortgage rates alongside changes to affordability tests are making finance more accessible. The Bank of England cut the base rate again last month, the fourth such move since summer 2024, bringing it to 4.25%, its lowest level since 2023. A further two rate cuts are expected before year end, which would provide additional support to the market. However, the outlook remains sensitive to any renewed upward pressure on borrowing costs, unemployment, or inflation, which would likely temper demand and transaction volumes.

Despite these risks, the near-term picture is more encouraging. Regional disparities persist however, with London continuing to trail the national average, largely due to its recent weaker performance and sensitivity to affordability constraints. Still, on balance, market momentum has strengthened, and our updated forecasts reflect a cautiously optimistic view of the year ahead.



Rental Forecasts

The supply-demand imbalance which has in part driven rent rises is now becoming more balanced, with rental growth slowing to its lowest pace in four years. As in our previous outlook, London is expected to underperform the national average. Despite the capital's acute supply shortage, high rents relative to incomes continue to act as a natural cap on further increases, though a catch-up is likely in 2026 as rents stabilise following a period of relative underperformance. 

Regulation is also playing an increasingly influential role in shaping the market. Recent tax changes have already contributed to some landlords leaving the sector, and the forthcoming Renters’ Rights Bill could accelerate this trend. The proposed legislation, which is likely to make it harder for landlords to regain possession, introduce tighter rules around rent increases, and increase uncertainty around tenancy duration, may further dampen investment appetite and reduce available supply. If realised, this would put additional upward pressure on rents, despite growing affordability challenges for tenants.

Looking ahead, we expect the market to settle into a more sustainable growth path, with rental increases averaging around 3% per annum over the medium term. While structural undersupply, particularly in London, will continue to support headline growth, affordability constraints are expected to act as a long-term ceiling on further rental uplift.

Insights in your inbox
Subscribe to get our latest research, thought leadership, insights, and news.
Subscribe

Meet the team

James Dunne (image)
James Dunne

International Partner, Head of UK Living
London, United Kingdom


Download VCard

Jonathan-Stickells
Jonathan Stickells

International Partner
London, United Kingdom


Download VCard

Vivienne Bolla
Vivienne Bolla

Head of UK Living Research
London, United Kingdom


Download VCard

Insights

UK Economy & Housing Marketbeat Reports
MarketBeat

UK Economy & Housing Marketbeat Reports

Access the latest quarterly commercial real estate results for the investment market nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Daryl Perry • 20/06/2025
Visions-2025_card-plain.jpg
Research

Visions

VISIONS offers Cushman & Wakefield’s latest perspectives and insights on key market trends and dynamics to drive your future real estate decision making in the year ahead.
15/01/2025
Build to rent
Research

Build To Rent Quarterly Report

We are pleased to share with you the latest edition of our quarterly residential insights for the UK. 
Vivienne Bolla • 15/11/2024

LOOKING FOR SOMETHING SPECIFIC?

Get in touch and we can assist with any additional information you need.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS