About

Laurens van der Schoor is an Associate and co-leads the Strategic Consulting team at Cushman & Wakefield Netherlands. Based in Amsterdam, he advises public and private sector clients on complex challenges related to real estate, urban economics, and placemaking and urban development.

Laurens helps organisations make informed strategic decisions regarding real estate and workplace strategies, business locations, location planning, urban development projects, and investment decisions. By combining market intelligence, economic trends, and data-driven insights, he supports clients in identifying opportunities, mitigating risks, and creating long-term value.

Working at the intersection of real estate, economics, and public policy, Laurens advises government bodies, occupiers, developers, investors, and financial institutions on a wide range of strategic challenges. His expertise includes spatial-economic strategies, real estate portfolio optimisation, location and workplace strategies, market analysis, and feasibility studies.

Within Cushman & Wakefield, Laurens works closely with experts across Strategic Consulting, Capital Markets, Valuation & Advisory Services, Project & Development Services, and Asset Services. This multidisciplinary approach enables him to deliver integrated advice that aligns with clients' strategic, financial, and societal objectives.

Laurens has a strong interest in the application of data, technology, and artificial intelligence within the real estate sector. He leverages these innovations to help clients make future-proof, data-driven decisions. Clients value his ability to translate complex challenges into clear insights and actionable strategies that support better real estate, location, and investment outcomes.

My Team

The Strategic Consulting team at Cushman & Wakefield supports public and private sector clients with complex real estate and spatial-economic challenges. Our multidisciplinary team of consultants, analysts, and data specialists combines market knowledge, real estate expertise, and advanced analytics to transform complexity into clear, actionable decision-making. Our areas of expertise include workplace and business locations, urban development, real estate strategy, occupier and workplace solutions, market analysis, and investment decisions. Through close collaboration with Cushman & Wakefield's sectors and service lines, we deliver integrated advice that helps clients unlock sustainable value from real estate, locations, and urban areas.

Clients

• Municipality of Amsterdam
• Municipality of Rotterdam
• Municipality of The Hague
• Municipality of Utrecht
• Municipality of Eindhoven
• Municipality of Leiden
• Municipality of Enschede
• Municipality of Alkmaar
• Municipality of Amersfoort
• Municipality of Haarlem
• Municipality of Zoetermeer
• Province of South Holland
• Province of Utrecht
• Province of Limburg
• Province of Gelderland
• Rijksvastgoedbedrijf
• Aroundtown
• Bakkers Hommen Waerdevast
• Ballast Nedam
• Dura Vermeer
• Mapletree

Areas of Specialization

• Spatial-economic strategy and policy
• Employment land, business parks and office market strategies
• Area development and urban regeneration
• Real estate and corporate real estate strategy
• Location strategy and portfolio optimisation
• Market, demand and feasibility studies
• Data-driven decision-making and scenario analysis
• Economic impact and value creation assessments
• Strategic real estate advisory for public and private sector clients
• AI, data and innovation in the real estate sector

Education

• MSc Economische Geografie, Universiteit van Utrecht, 2013
• Minor Business Geography, University of Southampton, 2012
• BSc Sociale Geografie & Planologie, Universiteit van Utrecht, 2011