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Shoppers at a mall (image) shoppers at a mall (image)

Industries & Specialties

Retail

Transforming communities through better retail strategies
shopping center

Opening a new brick-and-mortar store is more complex than ever.

Finding the right location for your retail business is complex. Consumer needs shift, operating costs rise, and competition is fierce. It's about more than just finding an empty space, you need the perfect fit.

Our advisors combine data-driven market knowledge with real-world experience to find locations where you can succeed. We look beyond traffic stats to understand what makes a neighborhood tick, from Manhattan to Miami. Whether you're expanding, scaling, or just starting out in the U.S., we connect your real estate plan with your goals, helping you build a strong brand and a lasting community connection.

DELIVERING RESULTS

$10.5B
Annual Brokerage Transaction Volume
3,400+
Annual Brokerage Transactions
135 MSF
Retail Assets Managed
6,500
Retail Properties Appraised
*2025 Americas data

What Sets Us Apart

Retail strategies grounded in local realities

Opening new locations demands more than just data. Our advisors leverage decades of U.S. market experience to help retailers make confident decisions. We understand regional consumer behaviors and neighborhood dynamics to position brands for success while respecting community character.

Investor expertise built for retail transformation

We advise investors, landlords, and developers on acquiring, leasing, and repositioning retail assets. Our teams track tenant demand, consumer spending, and capital flow to help clients adapt to changing market conditions and maximize asset value.

Intelligence that anticipates market shifts

Retail changes fast. We monitor consumer behavior, tenant strategies, and location performance. By combining real-time data with deep experience, we help clients identify opportunities early and stay ahead of disruption.

Solutions designed for your specific goals

Our retail specialists deliver strategies that reflect each client's unique objectives. Whether increasing footfall or maximizing returns, we customize our approach to address your specific market position and business goals.

Advisors who understand retail operations

Our teams bring an entrepreneurial spirit and years of experience advising leading brands and landlords. We think like retailers, considering everything from supply chain logistics to customer experience when evaluating locations and strategies.

Creating destinations that strengthen communities

We believe retail should connect people and places. By aligning location strategy with local needs, we help create destinations that add value beyond transactions. This builds resilience and helps businesses and communities prosper together.

Services

Investor Services

Retail Consulting & Advisory


Our consultants quantify market demand for retail space across existing assets and planned projects, evaluate retail feasibility, and develop occupancy strategies that align with community needs. We specialize in repositioning and redeveloping malls and shopping centers to create resilient, high‑performing community destinations.


Capital Markets


Our Capital Markets specialists execute retail property transactions aligned with investor goals. We leverage vast buyer networks, market intelligence, and transaction expertise to secure optimal pricing and terms for sellers, while identifying high-potential acquisition opportunities for buyers. 

Learn more about our capital markets


Agency Leasing


Our Agency Leasing teams represent property owners to secure quality tenants that enhance property value. We understand tenant needs across retail categories, negotiate favorable lease terms, and curate tenant mixes that drive traffic and create synergistic retail environments.

Learn more about our agency leasing services


Asset Services


Our Asset Services team manages daily operations, tenant relations, and property maintenance to maximize your net operating income. We implement cost controls, coordinate improvements, and strengthen tenant relationships to improve retention and value. 

Learn more about our asset services


Valuation & Advisory


Our experts provide accurate valuations, feasibility studies, and strategic guidance for retail investments. We analyze market conditions, tenant performance, and comparable transactions to deliver insights that support confident investment and development decisions.

Learn more about our valuation & advisory


Project & Development Services


Our Project & Development Services teams manage retail construction and renovation projects from concept to completion. We coordinate architects, contractors, and regulatory agencies to ensure seamless execution, control costs, and maintain quality standards throughout the entire development process. 

Learn more about our project development services 


Sustainability Services


Our Sustainability Services advisors help property owners reduce environmental impact, lower costs, and meet ESG objectives. We implement energy efficiency programs and renewable energy solutions that enhance property value and support corporate responsibility goals. 

Learn more about our sustainability services 


Occupier Services



Retail Consulting & Advisory


Our consultants leverage extensive industry knowledge, proprietary tools and technologies, and global insights to help retailers understand their consumers, target ideal markets, and optimize retail portfolios. We translate data‑driven insight into clear strategies that support market entry, expansion, and long‑term portfolio performance. 


Tenant Representation 


Our Tenant Representation specialists advocate for retail occupiers in lease negotiations and site selection. We analyze market options, negotiate favorable terms, and secure locations that support brand positioning and business growth objectives across all retail formats. 

Learn more about our tenant representation 


Supply Chain & Logistics Advisory


Our consultants help retailers design efficient distribution strategies that support omnichannel operations. We evaluate warehouse locations, analyze transportation costs, and recommend logistics solutions that reduce delivery times while controlling supply chain expenses. 

Learn more about our supply chain & logistics advisory services


Facility Services

 

Our Facility Services team manages maintenance, janitorial, and building systems for retail properties. We ensure clean, safe environments that enhance customer experience and implement cost-effective maintenance programs to extend asset lifecycles. 

Learn more about our facility management services 

Specialization

Industry Expertise



Food & Beverage   


We use data-driven insights to help food and beverage operators find ideal locations and create memorable dining experiences. We also partner with owners and investors to curate the perfect tenant mix, driving foot traffic and creating vibrant community spaces. 


Experiential & Entertainment 


We work with experiential brands and entertainment concepts to create immersive adventures. Our data-driven approach delivers solutions that scale as you grow, saving you time and money. Engage us to find locations, identify market opportunities, negotiate leases, and manage projects and facilities. 


Luxury  


We help luxury brands secure prestigious locations in premier shopping districts and high-end developments. Our advisors understand the importance of brand environment, co-tenancy, and market prestige, leveraging data and connections to secure prime locations that reflect and enhance brand identities. 


Medtail


Healthcare and wellness providers are moving into retail locations to improve accessibility and meet consumer demand. We help medtail brands find locations that balance visibility, demographics, and regulatory needs, enabling them to reach more consumers and stay competitive. 


Cross-Border 


Our cross-border retail experts guide international clients entering the U.S. market. We provide data-driven insights to identify target consumers, top markets, and ideal locations while ensuring a seamless, brand-aligned experience. From leasing to construction, we minimize risks and maximize growth. 

Team

Alanna-Leoffler-2023-Headshot
Alanna Loeffler

Senior Managing Director, Americas Retail
Costa Mesa, United States


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Jim Kierski New York Retail
Jim Kierski

Head of Retail Consulting, Americas
St. Louis, United States


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kristen-pash.jpeg
Kristen Pash

Senior Director, Shopping Center and Mall Leasing and Development
New York, United States


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Research

Chief Economist's Perspective_Web Card.jpg
Research • Economy

Chief Economist’s Perspective: The Tide Is Turning for CRE

The U.S. economy shows strength heading into 2025, with stable markets and a positive outlook for CRE.
Kevin Thorpe • 12/18/2024
042024-Chief-Economist-web-card
Research • Economy

Chief Economist's Perspective: U.S. Macro Outlook

Kevin Thorpe discusses how the next few months of economic data will be critical in determining the economic and CRE outlook for the remainder of the year.
Kevin Thorpe • 4/30/2024
112021InflationSpotlightdagenericcard
Research • Economy

What Rising Inflation Means for CRE Investing

Inflation has become a near-constant topic of conversation over the last several weeks.
11/15/2021
102021IngeniousIOArticlecard
Article • Technology

Project Management Delivery of the Future

Cushman & Wakefield Introduces Cutting-Edge, Cloud-Based Tech Solution
11/11/2021

FAQs

We offer tenant representation services for retail brands looking to secure the best locations across the country. Our team provides market analysis, finds available properties, negotiates lease terms, and manages due diligence to help brands find spaces that align with their goals. With strong landlord relationships and market expertise, we can access both on-market and off-market opportunities in top retail areas, shopping centers, and mixed-use developments nationwide.

Securing the right shopping center location means understanding foot traffic, co-tenancy, and lease terms. We analyze traffic patterns, anchor tenant performance, parking, and accessibility to ensure retailers find locations that attract their target customers. Our team also negotiates favorable terms on rent, tenant allowances, and operational costs to protect tenant interests.

Successful retail property investment depends on factors like demographics, consumer spending, competition, and tenant demand. We evaluate market trends, property condition, location quality, tenant credit, lease terms, and cash flow potential. Our advisory services guide investors toward properties with strong fundamentals and value potential while avoiding markets with oversupply or weak demand.

Data-driven decisions use insights like demographics, consumer spending, traffic patterns, and competitive analysis to identify the best locations. Using proprietary analytics, we evaluate sites based on criteria such as customer demographics, income levels, daytime population, and nearby competition. This approach minimizes risks and increases success for expanding retail brands.

Strategic retail real estate ensures physical locations align with business goals and omnichannel growth. We help retailers expand into the right markets, reposition or close underperforming stores, and integrate locations with distribution networks for services like buy-online-pickup-in-store or ship-from-store. This strategy supports both in-store sales and digital fulfillment to drive overall performance.

Ready to talk?

Our professionals are ready to provide further details on this and many other topics.

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