Share:

Neuroarchitecture - What Is It?

6/27/2019
Neuroarchitecture is the concept that addresses the impact of environments and their influence on human behavior, promoting changes in the physical space to improve the climate and productivity. The intersection between neuroscience and architecture considers that the layout of a space is an important factor in the cognitive development and in the interaction of the human-environment.
neuroarquitetura-o-que-e

 

Considering the relationship between the environment and brain stimuli, neuroarchitecture is fundamental in the development of intelligent and optimized corporate environments.

Neuroarchitecture as a tool in building more productive environments

To make the corporate layout more stimulating, the design of the corporate office must consider the functionality, aesthetics and impacts generated on the unconscious. The work environment must have spaces that are more humanized to meet physical and psychological needs. This issue directly influences the employee's motivation and productivity, also improving quality of life.

In summary, for neuroarchitecture to be applied effectively, techniques that contribute to the productivity, comfort and happiness of employees must be used. Check out some important points in the application of neuroarchitecture in corporate offices:

Lighting

Points such as lighting, colors and acoustics stimulate the body as they affect our perceptions. Spending a good part of the day under artificial light can cause greater eye strain, in addition to impairing the quality of sleep. On the other hand, it is scientifically proven that natural light positively influences our mood. According to a study in the journal Scientific Clinical Sleep Medicine, employees who enjoy natural light are more likely to stay healthy and in a good mood.

Contact with nature

The feeling of being in contact with nature, in turn, creates a feeling of tranquility, in addition to making the environment cooler and more pleasant. For this reason, many companies have distributed plants in workspaces and used pictures with images of nature as part of the decoration of the rooms.

Soundproofing

Sound has a strong influence on the concentration and performance of employees. Sound insulation and soft sounds promote tranquility, concentration and listening comfort. The recommendation is to keep something between 60 and 65 decibels in the work environment.

Smell

The smell is a point that often goes unnoticed in the collective environment. The ideal is to avoid procedures that propagate strong odors, making the environment as neutral as possible. Furthermore, the preference for certain aromas is part of the individuality of the human being.

Colors

Warm colors with red and orange give the feeling of anxiety and excitement, while cooler colors like blue usually make us calmer and more relaxed. That is why it is essential to conduct a detailed study of the company and employees before defining the color palette.

Work space

Each employee must have a minimum space of 1.20 m to carry out their activities. Smaller work desks can cause a feeling of claustrophobia. In order to carry out activities that require greater isolation, it is essential to provide more private spaces for calls, conferences and meetings.

Bearing in mind the impact of the environment on the brain, it is important that office planning is carried out with specialist professionals. Each project is unique and must take into account the profile of the company and employees. The application of neuroarchitecture brings results beyond aesthetics, stimulating productivity through the quality of life and well-being of employees.

Featured Insights

Sao Paulo Skyline
MarketBeat • Insights

Brazil MarketBeats

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
Jadson Andrade • 4/10/2020
papel-de-uma-consultoria-imobiliaria
Article

What is the Role of a Real Estate Consultancy?

Changing a company's physical address requires complex negotiations. And to manage them, from the closing of the purchase or rental of the property to the completion of the work for the occupation, a corporate real estate consultancy is the ideal solution for the success of the project.
7/15/2019
gerenciamento-de-facilities-por-consultoria
Article • Occupier

Facilities Management: Contracting or Consultancy?

Facilities management is an organizational function that integrates various services and activities necessary for a company to function properly in order to improve people's quality of life and productivity.
6/10/2019

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.