The role of rooftops in placemaking and asset profile-building in commercial real estate shouldn’t be underestimated.
A popular rooftop venue can raise awareness of a slightly off-pitch or under-rated location in a way that is hard to achieve through traditional marketing methods.
London’s Heron Tower is a prime example of a building whose location became quickly recognised thanks to the decision to let high-rise space (with, incidentally, no outside access) to a desirable restaurant, in this case US brand SUSHISAMBA.
And in a competitive marketplace for offices (or retail, leisure, residential and virtually any other commercial use) a rooftop venue can provide a valuable edge by providing its host building with additional visibility.
One thing is certain: modern-generation rooftops are here to stay, so for building owners the opportunities are there for the taking.
