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Richard Pickering

Head of Innovation, EMEA • United Kingdom

Richard Pickering
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Local Office:

125 Old Broad Street
London, EC2N 1AR
United Kingdom

Office: +44 (20) 32963620

Mobile: +44 (7712) 893252

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Richard Pickering

Head of Innovation, EMEA • United Kingdom


About

Richard leads strategic innovation for the EMEA business of Cushman & Wakefield.

Working closely with global transformation, technology and regional counterparts, his responsibilities include guiding the development of the firm’s digital platform in EMEA, driving transformation projects to an overarching business vision, developing the EMEA operating model for Analytics, and acting as the lead EMEA sponsor for digital product development.

Richard is also a keynote speaker on the future of real estate. He publishes a bi-weekly blog, Futures /Cut, with a readership of 6,000, which addresses how technology, society, urbanism and economics are transforming the real estate industry. He is passionate on the subject of regeneration and is the sponsor of a current campaign on the Future of Cities.

Originally trained as a lawyer, Richard since held roles in real estate consulting, and as Head of the UK Insight team for Cushman & Wakefield. He founded C&W’s Futures programme and his immediately prior role was as Chief Strategy Officer for the UK business. He sits on C&W’s UK Exco, its EMEA leadership team and chairs the innovation chapter of the EMEA OpCo.

Awards & Recognition

MBA (Distinction)
MSc Property Appraisal (Distinction)
LPC (Distinction)
BA (Hons) Law (2.1)
Member of the RICS

UK INSIGHTS

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Research

UK Student Accommodation Report

The Student Accommodation Annual Report provides insight into the trends in student accommodation demand, supply and investment during the year to date.
James Dunne • 13/10/2025
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Research

DNA of Real Estate

Track prime rents and yields in up to 43 cities across Europe, covering the key office, high street and logistics sectors.
Nigel Almond • 13/10/2025
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Research

Manchester Hotel Market Spotlight

Access the latest in-depth insights, key trends, and performance of the Manchester hotel real estate market.
Bořivoj Vokřínek • 09/10/2025
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MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 28/07/2025
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Research

H1 2025 EMEA Data Centre Market Update

A total of 24GW of data centre capacity across EMEA was operational, under construction, or in planning stages at the start of 2025 with operators increasingly looking beyond traditional powerhouse markets to meet demand.
Laura Shepherd • 17/07/2025
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MarketBeat

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 26/03/2025
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Article • Sustainability / ESG

Exploring Climate Risks Across the UK & Ireland – Sustainability Week 2024

Cities across the UK have identified the pressing need to prepare for the impacts of a changing climate. Climate risks represent a growing and significant financial concern, particularly within the built environment.
14/11/2024
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Research

The Right Time: The Fall In The Base Rate And What It Means For Capital Markets

Today, the Bank of England voted to bring down the base rate from 5.25% to 5.00% on a narrow margin of 5-4 committee members. While many expected this to be the case, this was by no means a foregone conclusion – with the minutes from the last meeting seeing plenty of mentions about being ‘finely balanced’.  
Daryl Perry • 01/08/2024
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Research • Sustainability / ESG

Elevating Manchester’s Urban Inclusivity

Here at Cushman & Wakefield, we have been evaluating the inclusiveness of 44 cities across EMEA including Manchester through analysis of 110 detailed metrics. These range across economic, social, spatial and environmental dimensions.
Caroline Baker • 16/07/2024
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Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
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Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
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Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

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Cushman & Wakefield’s Valuation & Advisory Team Strengthens Further With Partner Hire

Sally Allsop joins from Cluttons and will be based in Manchester.

Lauren Joselyn • 08/10/2025

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Cushman & Wakefield Welcomes Valuation & Advisory Partners To Its UK Living Business

Senior hires Paul Winstanley and Beth Hill join as Partners from JLL

Vikki McCrindle • 15/09/2025

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Cushman & Wakefield Advises On Long-Term Lease Of Leeds Office Building Set To Become Cutting-Edge Cancer Centre

A multidisciplinary team at Cushman & Wakefield has acted for GenesisCare -the UK’s leading independent cancer care provider which specialises in complex cancers - in securing 1200 Century Way at Thorpe Park in Leeds on a leasehold basis.

Vikki McCrindle • 11/09/2025

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Cushman & Wakefield UK Partners with Young Enterprise

Cushman & Wakefield has announced a three-year partnership in the UK with national charity Young Enterprise.

Vikki McCrindle • 27/08/2025

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Cushman & Wakefield Hires Logistics & Industrial Partner In The Midlands

Nick Spencer joins national team as a Partner

Vikki McCrindle • 21/08/2025

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Flight to Quality Drives Grade A Office Space to Record 80% of Take-up in Central London

Total take-up reaches 2.55 million sq ft in Q2 2025.

Lauren Joselyn • 07/08/2025

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From Caution to Strategic Conviction: European Real Estate Finds Its Footing

European real estate is still a strong play, offering real income-producing assets backed by solid long-term trends and fundamentals says Cushman & Wakefield.

Lauren Joselyn • 11/06/2025

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Grade A London Office Space Facing Considerable Squeeze Beyond 2025

New quarterly London office data from Cushman & Wakefield highlights the constrained conditions faced by occupiers seeking Grade A space in London and points to further challenges to come, with just 5.91 million sq ft of total office space currently under construction and available beyond 2025.

Lauren Joselyn • 06/05/2025

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European Commercial Real Estate Sector To Weather Impact Of Tariff Uncertainty And Continue Expansion

Cushman & Wakefield report publishes report analysing economic and property impacts of the first 100 days of Donald Trump’s second presidential term.

Richard Coleman • 01/05/2025

James Woolley
Cushman & Wakefield Appoints New Head Of UK Student Accommodation

James Woolley takes the helm of the UK Student Accommodation team.

Richard Coleman • 28/04/2025

UK London City
Occupiers Focus On The Core As The City Breaks Record For Central London Office Leasing Deals

The City of London set a new record for office leasing deals in a calendar year with 339 transactions over 5,000 sq ft in 2024.

Lauren Joselyn • 24/04/2025

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Iconic European Streets See 83 New Luxury Store Openings Despite Ongoing Luxury Market Transition

The European luxury retail real estate market continues to show resilience with further store openings in 2024 despite another year of transition in the luxury retail market, according to Cushman & Wakefield’s European Luxury Retail 2025 report.

Richard Coleman • 03/03/2025

Services

Development
There are now five economic factors of production - Labour, Land, Capital, Entrepreneurship, and Data. At Cushman & Wakefield, we understand the significance of each to generating successful outcomes in real estate development.
Learn More
Planning I Development

Our Planning team pairs strategic insight of the planning process with local, ‘boots-on-the-ground’ intelligence to give our clients the real benefit of a truly national platform.

Learn More
Rethinking Properties
Discover how our strategic rethinking process in the EMEA region helps you unlock the full potential of your commercial property investments. Expert portfolio assessment, scenario-based solutions, and data-driven recommendations.
Learn More

MORE INSIGHTS

Article • Sustainability / ESG

Anticiper les Risques Climatiques

26/06/2025
Article • Sustainability / ESG

Anticiper les Risques Climatiques

12/06/2025

STORIES

BASF
BASF
Sustainability and carbon footprint is becoming one of the top priorities for the tenants such as BASF when moving to new spaces or refreshing/reconstructing their offices. 
Learn More
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AXA XL • Banking & Finance services
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H.H. Angus • Project Management
Learn More
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