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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom

Richard Pickering
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125 Old Broad Street
London, Greater London EC2N 1AR
United Kingdom

Office: +44 (20) 32963620

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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom


About

Richard leads strategic innovation for the EMEA business of Cushman & Wakefield.

Working closely with global transformation, technology and regional counterparts, his responsibilities include guiding the development of the firm’s digital platform in EMEA, driving transformation projects to an overarching business vision, developing the EMEA operating model for Analytics, and acting as the lead EMEA sponsor for digital product development.

Richard is also a keynote speaker on the future of real estate. He publishes a bi-weekly blog, Futures /Cut, with a readership of 6,000, which addresses how technology, society, urbanism and economics are transforming the real estate industry. He is passionate on the subject of regeneration and is the sponsor of a current campaign on the Future of Cities.

Originally trained as a lawyer, Richard since held roles in real estate consulting, and as Head of the UK Insight team for Cushman & Wakefield. He founded C&W’s Futures programme and his immediately prior role was as Chief Strategy Officer for the UK business. He sits on C&W’s UK Exco, its EMEA leadership team and chairs the innovation chapter of the EMEA OpCo.

Awards & Recognition

MBA (Distinction)
MSc Property Appraisal (Distinction)
LPC (Distinction)
BA (Hons) Law (2.1)
Member of the RICS

UK INSIGHTS

Talking Real Estate Trends BAnner Mobile
Podcast

Talking Real Estate Trends

A collection of podcasts and video series from Cushman & Wakefield’s experts on the trends shaping real estate in the UK. 

23/09/2026
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Research

H1 2026 EMEA Data Centre Market Update

EMEA data centre capacity has grown more than 36% in two years as AI, cloud and sovereign demand continue to accelerate development, but power availability and delivery timelines are now the principal factors determining where that growth concentrates. 
Matyas Fazekas • 14/09/2026
Downing Street
Article • Government / Public Sector

Devolution Revolution

The opening weeks of Andy Burnham’s tenure as Prime Minister have brought a flurry of policy announcements with potential implications for the UK real estate market, with examples including a commitment to increase council housebuilding, business-rates relief for pubs and music venues, and proposals to give councils greater control over the mix of uses on high streets.
Joshua Woolnough • 27/08/2026
Climate Risk Hero
Article • Sustainability / ESG

Why the UK’s first emergency alert matters for real estate

The question is no longer whether climate change will affect our buildings, but whether they are prepared for it.
Zoe Dolan • 20/07/2026
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Article • Economy

Kinetic Energy - UK Real Estate and the wider implications of the Iran conflict

The US–Israeli military campaign against Iran that began on 28th February and the effective closure of the Strait of Hormuz have removed millions of barrels of daily supply from the market. On 9th March 2026, Brent crude spiked to $119.50 per barrel, the first time oil had traded above $100 since Russia’s invasion of Ukraine in 2022.
Jason Winfield • 31/03/2026
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 28/07/2025
Unlocking First Generation Beds For Generation Z Students & Investors
Article

Unlocking First Generation Beds For Generation Z Students & Investors

Sharing two bathrooms with six or more people in a block whose main point of interest is the laundry, with rent at less than £100 a week, is a memory of student life for millions. The often underappreciated stock of Purpose Built Student Accommodation (PBSA) has historically not been the centre of attention for investors; however, we believe that this is about to change. First Generation beds make up a third of all beds in the UK.
Olan Coyle • 27/02/2023
Co-living
Article

Co-Living: In an ever-changing market, where do the hurdles and opportunities lie for the sector?

Despite initially emerging in scale in 2016, more than six years on, the co-living market remains in relative infancy. We explore the hurdles the co-living sector is up against and the potential opportunities on the horizon.
07/12/2022
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Article

Elderly care sector: what the data tells us about the pandemic’s impact on occupancy rates

Two and a half years after the devastating first wave of the COVID-19 pandemic, occupancy rates in the UK’s elderly care sector are returning towards pre-pandemic levels. Leveraging data from our national dataset, we have analysed the challenges faced by elderly care homes since spring 2020
Amy King • 10/11/2022
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Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

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Arron Browne
New Head of Flexible Offices London

Cushman & Wakefield has appointed Arron Browne as Head of Flexible Offices London, strengthening the firm's capability to support clients as demand for flexible workspace solutions continues to evolve.

Lauren Joselyn • 16/09/2026

Jon Hubbard
Head of EMEA Hospitality Jon Hubbard to Retire

Cushman & Wakefield's Jon Hubbard is retire as Head of EMEA Hospitality in September 2026 after a 40-year career in the industry. Fred Le Fichoux is to take on leadership of the team.

Lauren Joselyn • 09/09/2026

Richard Mass card image
West End Capital Markets Team Expands With New Partner

Richard Mass appointed as a Partner in the London West End Capital Markets team, strengthening the firm's presence in one of the capital's most active investment markets.

Lauren Joselyn • 06/09/2026

office-agency--leasing-mobile
European Office Occupiers Plan Ahead As Supply Constraints Intensify And Investor Confidence Returns

Occupiers across Europe are increasingly being forced to plan further ahead to secure the right office space, as demand for high-quality buildings continues to outpace supply in many of the region’s leading markets, according to Cushman & Wakefield’s latest European Office Update.

Lauren Joselyn • 01/09/2026

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European Real Estate Recovery Holds As Investors Turn To Selectivity

Cushman & Wakefield's European Investment Atlas Q1 2026 report highlights a market transitioning into a more mature phase of recovery, where opportunities remain significant but increasingly require precision, discipline and careful asset selection.

Lauren Joselyn • 30/06/2026

Logistics Park East Midlands Gateway
Cushman & Wakefield Appointed As Valuer Of SEGRO’s UK Portfolio

Cushman & Wakefield has been appointed by SEGRO, the UK’s largest Real Estate Investment Trust (REIT), as valuer of its UK portfolio of modern warehousing, industrial property, data centres, and development land assets.

Richard Coleman • 08/05/2026

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Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets

Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.

Lauren Joselyn • 17/12/2025

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Iversen Building (image)
Iversen Building Reaches Full Occupancy At The Oxford Science Park

The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.

Vikki McCrindle • 28/02/2025

Central-London.jpg
Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast

The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.

Lauren Joselyn • 06/02/2025

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European Commercial Real Estate Markets Experience Significant Yield Compression In Q4

New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.  

Richard Coleman • 04/02/2025

Services

Development
There are now five economic factors of production - Labour, Land, Capital, Entrepreneurship, and Data. At Cushman & Wakefield, we understand the significance of each to generating successful outcomes in real estate development.
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Planning I Development

Our Planning team pairs strategic insight of the planning process with local, ‘boots-on-the-ground’ intelligence to give our clients the real benefit of a truly national platform.

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Global Portfolio Administration

Consolidating your portfolio data to ensure control, visibility and accuracy, enabling you to focus on your core business objectives.

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MORE INSIGHTS

Market Focus Porto edition hero
Research • Investment / Capital Markets

Market Focus Porto

Cushman & Wakefield has just launched the Porto edition of Market Focus 2026, a report that analyses the evolution of the main commercial real estate sectors in the region and identifies the trends expected to shape the remainder of 2026 and the beginning of 2027.
Ana Gomes • 05/10/2026
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Research

Europe's Industrial Real Estate Is Being Reshaped, And Belgium Is Part Of The Story

The Future Flows report explores new sources of industrial and logistics real estate demand across Europe and their implications for Belgium.
Annechien Veulemans • 05/10/2026
Thailands Foreign Real Estate Market webcard
Insights • Investment / Capital Markets

Thailand’s Foreign Real Estate Market: From a China-Led Market to a More Diverse Buyer Landscape

Cushman & Wakefield sees Thailand’s foreign condominium market entering a period of rebalancing, with Russian, Indian and other Asian buyers gaining greater prominence while China remains an important market over the long term.
05/10/2026
HCMC office.png
Research • Economy

TOD: From Real Estate Value Appreciation to Enhanced Urban Productivity

The ultimate goal of TOD is not to create a wave of land price increases around stations, but to enhance accessibility, land use efficiency, and urban productivity.
Ngoc Le • 02/10/2026
ai-impact-cre-webcard
Research

AI Impact on Commercial Real Estate: The Next 10 Years

A scenario-based view of how AI adoption will reshape productivity, employment, capital flows, and commercial real estate fundamentals across markets and sectors.
James Bohnaker • 16/06/2026

STORIES

Offices, interior, gen
Gen • Offices

The renovation of Gen offices in Prague’s Pankrác district transformed four floors, each covering approximately 2,000 sq m, into a modern workplace that supports collaboration, information sharing and everyday interaction among employees. A key part of the project was the seventh floor, which was converted into a central social hub featuring a reception area, café-style space and auditorium for company-wide meetings.

Learn More
Prologis Belgium
Prologis • Logistics Real Estate & Supply Chain Logistics
The Cushman & Wakefield Industrial, Logistics and Capital Market teams have advised Prologis on the acquisition of five high-quality logistics facilities in Beersel, Kontich, Milmort and Oudsbergen. 
Learn More
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