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Richard Pickering

Head of Innovation, EMEA • United Kingdom

Richard Pickering
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Local Office:

125 Old Broad Street
London, EC2N 1AR
United Kingdom

Office: +44 (20) 32963620

Mobile: +44 (7712) 893252

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Richard Pickering

Head of Innovation, EMEA • United Kingdom


About

Richard leads strategic innovation for the EMEA business of Cushman & Wakefield.

Working closely with global transformation, technology and regional counterparts, his responsibilities include guiding the development of the firm’s digital platform in EMEA, driving transformation projects to an overarching business vision, developing the EMEA operating model for Analytics, and acting as the lead EMEA sponsor for digital product development.

Richard is also a keynote speaker on the future of real estate. He publishes a bi-weekly blog, Futures /Cut, with a readership of 6,000, which addresses how technology, society, urbanism and economics are transforming the real estate industry. He is passionate on the subject of regeneration and is the sponsor of a current campaign on the Future of Cities.

Originally trained as a lawyer, Richard since held roles in real estate consulting, and as Head of the UK Insight team for Cushman & Wakefield. He founded C&W’s Futures programme and his immediately prior role was as Chief Strategy Officer for the UK business. He sits on C&W’s UK Exco, its EMEA leadership team and chairs the innovation chapter of the EMEA OpCo.

Awards & Recognition

MBA (Distinction)
MSc Property Appraisal (Distinction)
LPC (Distinction)
BA (Hons) Law (2.1)
Member of the RICS

UK INSIGHTS

REsidential Forecast
Article • Investment / Capital Markets

Residential Forecast 2026

Get insights into the UK housing market for 2026. Uncover trends in house prices, sales market shifts, and rental market projections.
Millie Harper • 16/12/2025
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 28/07/2025
Data-Center-Update_EMEA_web-card-q32022
Research

H1 2025 EMEA Data Centre Market Update

A total of 24GW of data centre capacity across EMEA was operational, under construction, or in planning stages at the start of 2025 with operators increasingly looking beyond traditional powerhouse markets to meet demand.
Laura Shepherd • 17/07/2025
person drawing a chart in marker on glass
Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Housing For Sale
Article

Latest stamp duty changes and what this means for the UK housing market

Explore how the latest stamp duty changes will affect the UK housing market.
Millie Harper • 23/09/2022
ECB
Article • Investment / Capital Markets

The ECB finally joins the rate-hike club

The European Central Bank (ECB) raised rates by 50 basis points at its July meeting, ending eight years of negative interest rates and bringing the deposit rate to zero. Find out what the rate increase means for the commercial real estate market.
Sukhdeep Dhillon • 27/07/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
retail evolution
Research

Retail Evolution | Microfulfilment

In this report, we look at microfulfilment, as well as the increasingly competitive market for warehouse space. Microfulfilment is the utilisation of bricks and mortar stores to fulfil other functions and ‘work harder’.
Sally Bruer • 19/04/2022
workplace
Insights • Workplace

Flexible Offices in the Changing Workplace

The following report examines the current state and the expected future of the flexible office sector for landlords, occupiers, and operators / providers across five themes.
David Smith • 25/01/2022
COP26 (image)
Article • Sustainability / ESG

COP26 Glasgow Climate Summit: Implications for Real Estate

World leaders representing governments and industry came together in Glasgow, Scotland for COP26 to address how to achieve targets set as part of the Paris Climate Agreement 2015.
16/11/2021
Role of the City CArd (image)
Insights • Sustainability / ESG

The Role of Cities in Defining Our Environmental Future

To support that future, the urban ecosystem needs to be at the heart of urban and development planning. While some might argue that’s a constraint on development, it’s actually an opportunity.
03/06/2021
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

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Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets

Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.

Lauren Joselyn • 17/12/2025

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Cushman & Wakefield Hires Partner To Lead North West Logistics & Industrial Team

Cushman & Wakefield has appointed James Lewis as a Partner within its national Logistics & Industrial team. 

Vikki McCrindle • 09/12/2025

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75% Of European Office Leasing Now In Core Areas As Occupiers Prioritise Location Over Quality

Vacancy gap between core CBD office locations and those outside the core is at its highest level since Q1 2016.

Lauren Joselyn • 04/12/2025

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From Caution to Conviction: Europe’s Property Sector Enters 2026 with Momentum

Confidence in European real estate is building, with core sectors poised for growth as fundamentals and investor sentiment improve.

Lauren Joselyn • 04/12/2025

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Cushman & Wakefield’s UK Retail Team Adds Mike Bumford As Partner

Bumford joins from Knight Frank’s national retail agency team where he advised landlord clients on retail schemes across the UK, as well as acquiring space on behalf of national occupiers.

Vikki McCrindle • 01/12/2025

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Debt Capital Driving European Real Estate Recovery

Cushman & Wakefield’s European Investment Atlas highlights broadening recovery and strategic opportunities across sectors.

Lauren Joselyn • 28/11/2025

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London’s New Bond Street Named World’s Most Expensive Retail Destination For First Time 

London’s New Bond Street, where rents have risen by 22% in the past year to $2,231 per square foot per year (psf/yr), has been crowned the world’s most expensive retail destination for the first time.

Lauren Joselyn • 19/11/2025

UK London City
Central London Office Investment Surpasses 2024 Levels As Grade A Supply Tightens

In the leasing market, Grade A accounted for 70% of take up in Q3 2025.

Lauren Joselyn • 07/11/2025

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Cushman & Wakefield Appoints New Head of EMEA Offices Research

Appointment of Kiran Patel strengthens Cushman & Wakefield’s regional insight and client engagement across the office sector.

Lauren Joselyn • 14/10/2025

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Publica Announces 50,000 sq ft Pre-let to General Atlantic at Elephant Marylebone

Publica is transforming the former House of Fraser department store in London’s West End into a best-in-class mixed use destination.

Richard Coleman • 02/10/2025

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Cushman & Wakefield Reveals Retail Sectors Driving Growth In Europe

Fashion industry maintains position as the largest retail occupier across Europe.

Richard Coleman • 25/09/2025

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Services

Development
There are now five economic factors of production - Labour, Land, Capital, Entrepreneurship, and Data. At Cushman & Wakefield, we understand the significance of each to generating successful outcomes in real estate development.
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Planning I Development

Our Planning team pairs strategic insight of the planning process with local, ‘boots-on-the-ground’ intelligence to give our clients the real benefit of a truly national platform.

Learn More
Design & Build
Creating Inspiring Workspaces That Drive Success
Learn More

MORE INSIGHTS

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Insights • Supply Chain

Instant Insight #3 Data Centres & The Power Challenge

AI-driven demand is transforming data centres into core real assets, with power accessibility now the defining constraint for development and valuation.
Suki Kim • 08/01/2026
Outlook-2026-apac_web-card.jpg
Research

Asia Pacific Outlook 2026

Asia Pacific enters 2026 from a position of resilience, with pockets of demand emerging where fundamentals and policy align.
Dominic Brown • 08/01/2026
six-for-2026_visual-assets_web-card.jpg
Research • Economy

Six for 2026: U.S. Real Estate Trends to Watch

Explore six trends shaping U.S. commercial real estate in 2026, from office and retail to AI-driven growth.
Kevin Thorpe • 06/01/2026
six-for-2026_visual-assets_web-card.jpg
Research • Economy

Six for 2026: Real Estate Trends to Watch in Asia Pacific

Explore six trends shaping Asia Pacific commercial real estate in 2026, from trade to student housing and investment volume to AI-driven growth.
Dominic Brown • 06/01/2026
fiight to experience
Article • Workplace

From flight to quality to flight to experience: a new way to create workplace value

For years, flight to quality has been the go-to explanation for why so many occupiers gravitated toward higher-grade buildings, stronger specs, and established locations. That trend is still very much alive—but the concept now feels incomplete. Today, quality alone isn’t enough. What truly drives the decision and sustains long-term occupancy is the experience.
06/01/2026
Greater China Outlook Report 2026
Research • Economy

Greater China Outlook 2026

As the opening year of the 15th Five-Year Plan, the development of commercial real estate in Greater China in 2026 will be influenced by multiple factors including macroeconomic conditions, industrial layout, market supply, and consumer evolution. This report examines recent trends in the real estate market and explores key areas that may shape future market opportunities in 2026.
Sabrina Wei • 31/12/2025
Outlook France 2026
Research • Economy

Outlook 2026 France

30/12/2025
Hong Kong Northern Metropolis Report 2025
Research • Economy

Northern Metropolis Large-Scale Land Disposal — Market Analysis & Development Opportunities

The Hong Kong Chief Executive announced in his 2024 Policy Address the adoption of a large-scale land disposal approach to expedite the development of the Northern Metropolis. In the first quarter of this year, the government invited the market to submit expressions of interest for the three pilot areas. Market responses were positive, highlighting strong industry engagement with the plan.
Rosanna Tang • 17/12/2025
Global Cities Retail Guide EMEA
Research

Global Cities Retail Guide Europe

Embark on a journey through Europe’s diverse and dynamic retail markets.
13/02/2025

STORIES

Ogury Japan new office
Ogury Japan • Digital Markeging
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Ogury Japan new office
Ogury Japan • Digital Markeging
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Data Center
Global Financial Institution • Data Center
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