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Richard Pickering

Head of Innovation, EMEA • United Kingdom

Richard Pickering
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Local Office:

125 Old Broad Street
London, EC2N 1AR
United Kingdom

Office: +44 (20) 32963620

Mobile: +44 (7712) 893252

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Richard Pickering

Head of Innovation, EMEA • United Kingdom


About

Richard leads strategic innovation for the EMEA business of Cushman & Wakefield.

Working closely with global transformation, technology and regional counterparts, his responsibilities include guiding the development of the firm’s digital platform in EMEA, driving transformation projects to an overarching business vision, developing the EMEA operating model for Analytics, and acting as the lead EMEA sponsor for digital product development.

Richard is also a keynote speaker on the future of real estate. He publishes a bi-weekly blog, Futures /Cut, with a readership of 6,000, which addresses how technology, society, urbanism and economics are transforming the real estate industry. He is passionate on the subject of regeneration and is the sponsor of a current campaign on the Future of Cities.

Originally trained as a lawyer, Richard since held roles in real estate consulting, and as Head of the UK Insight team for Cushman & Wakefield. He founded C&W’s Futures programme and his immediately prior role was as Chief Strategy Officer for the UK business. He sits on C&W’s UK Exco, its EMEA leadership team and chairs the innovation chapter of the EMEA OpCo.

Awards & Recognition

MBA (Distinction)
MSc Property Appraisal (Distinction)
LPC (Distinction)
BA (Hons) Law (2.1)
Member of the RICS

UK INSIGHTS

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Research

Making Solar Pay: The Financial Case for Energy-Intensive Occupiers

Explore the compelling financial case for solar PV in commercial real estate. Learn how large, energy-intensive buildings achieve high IRR and fast payback periods.
07/11/2025
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Research

The Smart Premium

Estimating the return on investment in Digital Connectivity and Smart Technology in Commercial Real Estate.
Joshua Woolnough • 05/11/2025
London Homes Built
Article • Construction

Implications of the Homes for London Regulatory Package

London's development landscape is facing significant challenges.
Fred Clifford • 29/10/2025
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Research • Sustainability / ESG

Overcoming Barriers to Commercial Solar PV Adoption in Logistics Real Estate

Discover the actionable strategies to overcome critical barriers and transform your commercial real estate portfolio with solar energy.
Edward Bavister • 28/10/2025
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Research

Unlocking Solar PV Potential in UK Logistics Properties

Discover the untapped energy potential sitting atop the UK’s logistics and industrial buildings.
21/10/2025
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MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 28/07/2025
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Research

H1 2025 EMEA Data Centre Market Update

A total of 24GW of data centre capacity across EMEA was operational, under construction, or in planning stages at the start of 2025 with operators increasingly looking beyond traditional powerhouse markets to meet demand.
Laura Shepherd • 17/07/2025
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Research

Solar Solutions

Cushman & Wakefield’s study explores rooftop solar potential in UK logistics, key adoption drivers, barriers, financial returns, and policy solutions.
03/07/2025
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Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
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Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
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Insights • Workplace

Leading an Active Recovery to Build the Best Workplace Experience

Leading an Active Recovery shows how an Agile approach can engage the C-suite in real estate decisions that balance the codependent – and often contradictory – needs for efficiency, effectiveness and engagement.
Despina Katsikakis • 10/06/2021
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Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

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Cushman & Wakefield Appoints New Head of EMEA Offices Research

Appointment of Kiran Patel strengthens Cushman & Wakefield’s regional insight and client engagement across the office sector.

Lauren Joselyn • 14/10/2025

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Cushman & Wakefield’s Valuation & Advisory Team Strengthens Further With Partner Hire

Sally Allsop joins from Cluttons and will be based in Manchester.

Lauren Joselyn • 08/10/2025

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Publica Announces 50,000 sq ft Pre-let to General Atlantic at Elephant Marylebone

Publica is transforming the former House of Fraser department store in London’s West End into a best-in-class mixed use destination.

Richard Coleman • 02/10/2025

defence tank
Defence Sector is Opening Up Strategic, Long Term Real Estate Opportunities Says Cushman & Wakefield Report

‘Strategic Sector Signals’ report outlines the growing demand across Europe’s Defence, Clean Energy, Critical Materials and Life Sciences sectors.

Lauren Joselyn • 01/10/2025

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Cushman & Wakefield Reveals Retail Sectors Driving Growth In Europe

Fashion industry maintains position as the largest retail occupier across Europe.

Richard Coleman • 25/09/2025

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From Caution to Strategic Conviction: European Real Estate Finds Its Footing

European real estate is still a strong play, offering real income-producing assets backed by solid long-term trends and fundamentals says Cushman & Wakefield.

Lauren Joselyn • 11/06/2025

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Grade A London Office Space Facing Considerable Squeeze Beyond 2025

New quarterly London office data from Cushman & Wakefield highlights the constrained conditions faced by occupiers seeking Grade A space in London and points to further challenges to come, with just 5.91 million sq ft of total office space currently under construction and available beyond 2025.

Lauren Joselyn • 06/05/2025

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European Commercial Real Estate Sector To Weather Impact Of Tariff Uncertainty And Continue Expansion

Cushman & Wakefield report publishes report analysing economic and property impacts of the first 100 days of Donald Trump’s second presidential term.

Richard Coleman • 01/05/2025

James Woolley
Cushman & Wakefield Appoints New Head Of UK Student Accommodation

James Woolley takes the helm of the UK Student Accommodation team.

Richard Coleman • 28/04/2025

UK London City
Occupiers Focus On The Core As The City Breaks Record For Central London Office Leasing Deals

The City of London set a new record for office leasing deals in a calendar year with 339 transactions over 5,000 sq ft in 2024.

Lauren Joselyn • 24/04/2025

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Iconic European Streets See 83 New Luxury Store Openings Despite Ongoing Luxury Market Transition

The European luxury retail real estate market continues to show resilience with further store openings in 2024 despite another year of transition in the luxury retail market, according to Cushman & Wakefield’s European Luxury Retail 2025 report.

Richard Coleman • 03/03/2025

Services

Development
There are now five economic factors of production - Labour, Land, Capital, Entrepreneurship, and Data. At Cushman & Wakefield, we understand the significance of each to generating successful outcomes in real estate development.
Learn More
Planning I Development

Our Planning team pairs strategic insight of the planning process with local, ‘boots-on-the-ground’ intelligence to give our clients the real benefit of a truly national platform.

Learn More
Rethinking Properties
Discover how our strategic rethinking process in the EMEA region helps you unlock the full potential of your commercial property investments. Expert portfolio assessment, scenario-based solutions, and data-driven recommendations.
Learn More

MORE INSIGHTS

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Podcast • Economy

Cushman & Wakefield: Behind the Numbers

Our experts cut through the noise to provide you concise commentary on only the most important economic and sector-specific commercial real estate data points.
08/11/2025
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Research

Making Solar Pay: The Financial Case for Energy-Intensive Occupiers

Explore the compelling financial case for solar PV in commercial real estate. Learn how large, energy-intensive buildings achieve high IRR and fast payback periods.
07/11/2025
Fitwel e Well
Article • Sustainability / ESG

Fitwel and WELL certification and synergy with workplace

The integration between workplace strategies and Fitwel and WELL certification, focused on health and well-being, represents an innovative approach to creating healthier, more productive and sustainable corporate environments.

Fernanda Machado • 05/11/2025
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Research

The Smart Premium

Estimating the return on investment in Digital Connectivity and Smart Technology in Commercial Real Estate.
Joshua Woolnough • 05/11/2025
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Insights

Sectoral Performance: Valuation and Financial Metrics

This report is a comprehensive overview of India’s economic landscape and sectoral performance.
04/11/2025
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Research • Workplace

India Office Market Report - Q3 2025

India’s office market continued its strong performance in the third quarter of 2025, marking the sixth consecutive quarter with over 20 MSF of gross leasing volume (GLV).
03/11/2025
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Insights

Five Fast City Facts Hyderabad Q3 2025

What You Need to Know in Today's Hyderabad Commercial Real Estate (CRE) Market.
Veera Babu • 29/10/2025
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Research • Investment / Capital Markets

​​Top Trends Across Cushman & Wakefield’s Multifamily Portfolio​

Our three primary indicators of apartment demand suggest a relatively strong fourth quarter ahead.
Sam Tenenbaum • 29/10/2025
Solar Panels
Research • Sustainability / ESG

Sustainability How-to Guides

A Practical Sustainability Series
28/10/2025
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Research

What Occupiers Want: Global Survey Results 2025

In partnership with CoreNet Global, Cushman & Wakefield presents the 2025 edition of What Occupiers Want—our biennial global survey that captures key priorities and perspectives into the shifting dynamics of decision-making, investment, workplace trends and portfolio strategies of occupiers worldwide.
Despina Katsikakis • 17/06/2025

STORIES

Danone Bratislava
Danone • Design and Project Management
We were pleased to accept the assignment from client Danone to create a design for their new office and provide project management services as Cushman & Wakefield is their global partner.
Learn More
Danone Bratislava
Danone • Design and Project Management
We were pleased to accept the assignment from client Danone to create a design for their new office and provide project management services as Cushman & Wakefield is their global partner.
Learn More
BASF
BASF • Workplace Solutions, Design and Project Management
Sustainability and carbon footprint is becoming one of the top priorities for the tenants such as BASF when moving to new spaces or refreshing/reconstructing their offices. 
Learn More
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