SMD, Strategic Consulting • United States
Mr. Berthold is the Managing Director of Workplace Strategy & Change Management within C&W’s Strategic Consulting practice. This practice includes all aspects of developing integrated experiences for clients and employees. Mr. Berthold works to lead and inspire teams to improve a client’s brand experience with solutions that drive culture and integrate people, place and technology.
Workplace Strategy focus is unique in its breadth. While many have focused on discrete segments of workplace, Workplace Strategy includes cultural alignment, client and employee experience, workplace strategy, technology strategy, sustainable designs, health & wellness strategies, change management, and service strategy.
The practice leverages best practice research, systems, design thinking, and key partnerships across Cushman & Wakefield and the entire industry. Workplace Strategy brings clients to the forefront of new ways of working and building compelling client and workplace experiences that increase value, improve the bottom line and accelerate a client’s progress toward their strategic objectives. Workplace Strategy serves as client catalyst within the Global Consulting Group, helping to drive change, create compelling experiences.
Prior to joining Cushman & Wakefield, Mr. Berthold was SVP, Corporate Real Estate & Workplace at SunTrust Bank in Atlanta where he rolled out their first Alternative Workplace program and co-working space. He began his 20+ year career as an architect, and is an industry leader in workplace strategy, change management and the alignment of business and real estate strategies.
Mr. Berthold was the 2014 CoreNet Global Corporate Executive of the Year for Atlanta and is a Top Faculty-rated instructor for CoreNet Global. He has been active in workplace strategies with SunTrust Bank, Altisource, TD Financial Group, Washington Mutual, Capital One and Fleet Boston Financial. At Capital One, Bryan led the award winning, Future of Work alternative workplace strategy program that garnered the CoreNet Global, Global Innovator’s Award; Great Places to Work, Best Practices award; Alfred P. Sloan Award for Workplace Flexibility 4 times; and Working Woman’s Best Place to Work.
Awards & Associations
Education, Memberships and Awards
- Master of Corporate Real Estate (MCR)
- Licensed Architect
- PROSCI Certified Change Practitioner
- Bachelor of Architecture from Syracuse University
- CoreNet Global, 2014 CRE Executive of the Year for Atlanta
- CoreNet Global, Top Faculty
- NACORE, Apgar Award for Excellence in writing
- CoreNet Global, Atlanta Board Member
- Carnival: Workplace Strategy
- Mercedes Benz: Workplace Strategy
- Entergy: Workplace Change Management
- Private Bank: Workplace Strategy
- Capital One: Future of Work (AWS)
- SunTrust: Productive Mobility, Co-Working
- Moelis & Co: Workplace Strategy
- Willis Towers Watson
- PROS: Workplace Strategy