Sully Roche

Director • United States

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12830 El Camino Real
One Paseo
San Diego, California 92130
United States

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Sully Roche

Director • United States

About

About

Sullivan is a Director (Retail) at Cushman & Wakefield, specializing in retail leasing and strategic advisory across Southern California.

He represents both landlords and tenants, providing a real-time understanding of retailer demand and leasing dynamics. His landlord experience includes leasing and merchandising assignments across San Diego, including Liberty Station, Rancho San Diego Towne Center, Grand Plaza, Nordahl Marketplace, and Stonegate Plaza.

Sullivan also advises a curated roster of national, regional, and emerging retail and restaurant operators — including LA Fitness, The Picklr, Pepper Lunch, and Handel’s Homemade Ice Cream — on site selection and growth strategy. This dual perspective allows him to align tenant demand with landlord objectives and execute leasing strategies that support long-term asset performance, grounded in disciplined tenant curation and strong lease negotiation expertise.

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