About

Caroline Debenham is an International Partner and Head of Sales Enablement, EMEA at Cushman & Wakefield. Based in London, she leads the firm’s regional sales enablement approach, supporting business development and organic growth across EMEA. Her remit encompasses client insights, pursuit strategy, bid management and design, client care, and the processes that connect these disciplines across the sales lifecycle.

Caroline works with business leaders and regional and local teams to bring greater consistency and strategic focus to significant revenue opportunities. Her role includes aligning sales enablement resources around priority pursuits, supporting cross-service opportunities and using client, market and industry insights to inform business development strategies.

She oversees the EMEA approach to strategic pursuits and pitch management, helping teams develop differentiated, client-focused responses. She also supports collaboration between Sales Enablement, Marketing and Research, sharing effective sales approaches and best practices across Cushman & Wakefield’s EMEA markets.

With extensive experience in sales and business development within professional services, Caroline brings expertise in winning strategies, presentation coaching, proposal management and financial services. Before taking responsibility for EMEA Sales Enablement, she led Cushman & Wakefield’s UK and EMEA Bid Management function.