Sr. Managing Director, Workplace Innovation • United States
Rachel Casanova is a Senior Managing Director of Workplace Innovation based in the firm’s Midtown Manhattan office. Having joined Cushman & Wakefield in 2018, Rachel is equipped with more than 25 years of diverse industry experience advising companies on how to transform their real estate assets to reinforce long-term business strategies and create a workplace experience unique to the company’s corporate culture. Rachel is passionate about workplace innovation and helps companies build and implement strategic plans to establish flexible and dynamic workplace environments, optimize space utilization and ensure buildings and portfolios are “future proof.” In a time of uncertainty about the future of office space, Rachel provides solutions for a range of workplace programs, from having employees in the office full-time to managing remote and distributed workforces.
As a member of Cushman & Wakefield’s Recovery Readiness Task Force, Rachel is co-leading the application of the firm’s Six Feet Office design concept in the United States, helping companies grasp complex and critical workplace innovation strategies for a post-COVID-19 world. As a part of this effort, Rachel is also working with investors to help landlords better understand tenant and employee priorities.
Forward-thinking and creative, Rachel is passionate about the convergence of organizational behavior, the human experience and real estate. She is frequently called upon as a subject matter expert and has contributed regularly to audiences at conferences and education seminars. Rachel has recently spoken at Worktech. RealComm, CoreNet, CRE Tech, Cornell University, NYU, IIDA and Neocon, among others.
Prior to Cushman & Wakefield, Rachel founded Balansett, a workplace consulting practice, with clients spanning legal firms, professional services, technology, non-profits and architectural firms. During the course of her career, Rachel has addressed workplace-related advances from multiple vantage points—working within an end-user environment at Nortel Networks, serving as a design consultant at Herman Miller and leading Workplace Strategy at Mancini Duffy, Perkins + Will and, most recently, R/ GA.
Bachelor of Science, Cornell University, Design and Environmental Analysis
• Alexion Pharmaceuticals
• American Express
• Cleary Gottlieb
• Columbia Partners REIT
• Discovery Communications
• The Federal Reserve Bank
• The Rockefeller Foundation
• Thomson Reuters
• United Nations
• University of Pennsylvania Health System Center for Healthcare Technology
• LEED Accredited Professional
• Co-President, 2018, Cornell University’s Human Ecology Alumni Association Board
• Board Member for six consecutive years, Cornell University’s Human Ecology Alumni Association
• Good Design is Good Business Award, Architectural Record 2017, Perkins+Will
• Subject matter expert, frequent guest speaker and contributor to several educational seminars held at Cornell University and NYU as well as reputable industry conferences and forums such as CoreNet, Worktech, RealComm, CRE Tech, IIDA Facility Forum and Neocon
• PropModo, How Technology is Changing the Workplace and the Very Nature of Work Itself
• Metropolis, When the Open Office Isn’t Always the Problem or Solution
• ArchDaily, How to Design Offices for Clients Who Have Bigger Problems Than Design
• Connected Space: Technology in the Workplace, https://vimeo.com/243827013
• RealComm Conference Moderator & Participant: Co-Working & Space as a Service – Paradigm Shift or Slight Adjustments to an Existing Model? https://www.realcomm.com/ibcon-2018/speaking/ support/profile/?sessionId=3802
• Podcast, iOFFICE Corp, https://www.iofficecorp.com/podcast/workplace-strategy-design- professional-services-law-firms
• Article & Interview, 10 Q’s with Rachel Casanova, Interior Design Digital Magazine, https://www.
• Collaborative Article by Rachel Casanova & Ethan McCarty, https://instituteforpr.org/your-facilities- designer-might-be-a-brand-expert-or-not/
• Agile Workplace Conference, The New Real Estate Currency: Building Agility, http://
• Designing Healthy Spaces for a Better Life, Speaker at Cornell University Alumni Event, https:// cornelluniversity.imodules.com/s/1717/alumni/event.aspx?sid=1717&gid=2&pgid=7474&content_ id=8182
• Finding Your Voice: Cornell Women in Media – a career conversation, Cornell University Alumni Event, https://alumni.cornell.edu/event/finding-your-voice-cornell-women-in-media-event-a-career- conversation-1918/