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In 2025, Seoul’s high-street retail districts experienced a moderation in growth momentum, with recovery patterns varying across submarkets. Despite slow growth, an influx of foreign tourists—driven by K-content, K-beauty, and medical tourism—is fueling retail market expansion.
This report analyzes the overall status and key trends of Seoul’s high street retail market, examining domestic and global economic conditions, retail growth and structural shifts, the influence of foreign tourists, and the characteristics of major commercial districts to provide a comprehensive perspective on Seoul’s current and future retail landscape.