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Retail Destination Netherlands


Onderstaand is een samenvatting

  • Bekijk het rapport
  • Download de PDF

De onderzoekers van Cushman & Wakefield hebben in kaart gebracht welke vestigingsfactoren bepalend zijn in internationale expansiestrategieën van retailers die zich willen vestigen in Europa. Een belangrijke conclusie in het rapport is dat het kiezen voor de grootste landen in Europa in belang afneemt en dat het type land in combinatie met de consumentencultuur doorslaggevende factoren aan het worden zijn. Nederland staat vanwege ondermeer de stabiele economische omstandigheden, de hoogste mobiele dekkingsgraad van Europa, de veiligheid, welvarendheid, de aantrekkingskracht voor toeristen en de open en assertieve consumentencultuur excellent gepositioneerd bij internationale retailers.

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