The “nichification” of coworking

Emma Swinnerton

workplace team (image)
Photo Credit: Cuckooz Nest, London, UK. Photo by Fred Yardley

Flexible workspace has experienced explosive growth, but now a new trend is emerging. A new breed of flexible workspace providers are tailoring space to the needs of specific sectors and “niches.” These new entrants are finding unique selling points and delivering spaces designed exclusively for specific demographics, industries, professions, working parents and more.

nichification (image)

Through identifying a specific target market and curating a space around their needs, the niche coworking operators have succeeded in differentiating from the competition.

What opportunities and challenges does this new trend present for occupiers and landlords? Read the full article.

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