Food consumption trends are constantly changing. Companies producing protein alternatives that taste and act like real meat are hoping to be the next big trend that changes eating habits for good.
In the age of ubiquitous tech startups, the relative importance of a trend is often determined by the level of interest shown by venture capitalists. By that measure, meat substitutes have hit the big time.
There was nearly half a billion dollars invested in 20 different companies focused on meatless “meat” and alternative proteins in the first half of 2019. Total global revenue from meat substitutes in 2018 was a mere 0.9 percent of the overall meat products market ($492 billion) but is expected to grow at nearly twice the rate over the next five years.
What does this all mean? Read the full article.