Broker Coach • United States
Betty Castro brings over twenty years of expertise in strategic growth, business development and team building to Cushman & Wakefield. As Managing Principal of Downtown Manhattan, Betty works closely with the Tri-State Leadership team to develop and execute strategic plans that direct the operating initiatives and revenue goals of this market for Cushman & Wakefield.
Betty has a successful track record of innovating and implementing sales and marketing plans that assist firms in exceeding revenue goals and driving bottom-line profitability. Most recently, Betty was responsible for the growth and expansion of the Brooklyn and Queens markets, where she managed leasing brokerage and capital markets professionals in the Brooklyn Heights, Brooklyn and Forest Hills, Queens offices for Cushman & Wakefield. She was also responsible for recruiting, M&A, P&L, business development, pipeline management and overall growth strategy. Prior to this, Betty was a Managing Director at Massey-Knakal Realty Services, where she worked closely with senior partners on developing and executing strategic operating initiatives of the organization, specifically in the Brooklyn and Queens markets. Betty also served as the Vice President of Sales & Marketing at First Empire Securities, an institutional broker-dealer in Hauppauge, NY.
Betty is fluent in Spanish and Farsi.
Betty received her Bachelor of Arts degree, with honors, in Marketing and Management from New York University’s Stern School of Business.
- New York Cares, Volunteer – Mentorship, Food Service
- The Bowery Mission, Volunteer – Food Service, Donations
- Fordham University’s Mentorship Program through CREWNY, Member
- Mentorship Rocket – CREWNY Mentorship Program, Member
Betty is a Certified Financial Planner and has her Series 7, 63 and 24 Principal licenses from FINRA. She is also a licensed NYS Real Estate Broker.
Betty sits on the Board of Directors of the New York Chapter of Commercial Real Estate Women (CREW). She is Chair of the Legacy Leaders Committee, which provides CREW members who have attained management positions within their firms with the opportunity to leverage their experience, skills and talents for the benefit of CREW New York. Programs organized by the Legacy Leaders Committee provide members the opportunity to conduct leadership, career and professional development through training and mentorship.