The strongest hotels are strategizing for a successful comeback

Elaine Sahlins • 7/29/2020

Hotel (image)

The COVID-19 pandemic has been universal, impacting every country across the globe. With little to zero travel happening on a personal or professional level since its inception, hotels have taken a hit like never before. As countries undertake various phased measures and approaches to recovery readiness, the hotel industry is poising itself for its own path forward. 

hotels app (image)The pace of recovery will vary significantly from market to market due to the following factors:

  1. Role of Governments: 
  2. Macro-Economic Environments
  3. Hotel Supply
  4. Travel Ecosystem
  5. Health & Safety

While initially most markets were expecting a quick V-shaped recovery, it is becoming increasingly clear that while it still might be the case for some of them, other markets will face more extended recovery paths of various shapes with hotels likely to be trading in challenging conditions for some time. 

But the strongest hotels are not checking out. Instead, they are positioning themselves for success in the face of COVID-19 by coming up with their own strategies in the short, medium and long terms.

Read the full article.

Subscribe to get the latest articles delivered to your inbox as soon as they are added to The Edge Volume 4.

Related Insights

New Normal (image)
Research • Tecnologia

Are Millennials and Gen Z powering a FinTech revolution?

The global fintech industry has grown significantly and now there is potential for this disruption to be turbo-charged.
Dominic Brown • 6/1/2020
New Normal (image)
Research • Workplace

Workplace Trends Accelerated – and Reversed – by COVID-19

Which changes are actual disruptions of the status quo, and which are just accelerations of a pre-existing trend?
David Smith • 6/22/2020
workplace (image)
Research • Workplace

How to future-proof your workplace

With so much ongoing change, how do you keep up with and navigate the impact of new trends and, armed with this knowledge, future proof your workplace?
Despina Katsikakis

Partner with us