Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
Local Office:
43-45 Portman Square
London, W1A 3BG
United Kingdom
Office: +44 207 152 5803
Mobile: +44 7921492681
Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
About
Jon has over 35 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.
He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.
Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.
SERVICES
Hospitality
The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.
Hospitality Capital Markets
Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.
Hospitality Valuation
Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.
Investor and Developer Services
Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe
Project & Development Services
Project & Development Services
Rethinking Properties
Rethinking Properties
More Insights
Research • Economy
10 Critical Questions for 2023 EMEA
Article
Elderly care sector: what the data tells us about the pandemic’s impact on occupancy rates
Insights • Economy
Futures Cut - Future of Cities
Article
Residential: Discount For Overseas Buyers In Prime Central London
Research • Economy
Where Do European Property Values Go from Here?
Article
Latest stamp duty changes and what this means for the UK housing market
Article • Investment / Capital Markets
The ECB finally joins the rate-hike club
Insights
The importance of retrofitting a residential property and how to do it
Research
Retail Evolution | Microfulfilment
Insights • Workplace
Flexible Offices in the Changing Workplace
Article • Sustainability / ESG
COP26 Glasgow Climate Summit: Implications for Real Estate
Insights • Sustainability / ESG
The Role of Cities in Defining Our Environmental Future
What's new
Cushman & Wakefield Hires Partner To Lead North West Logistics & Industrial Team
Cushman & Wakefield has appointed James Lewis as a Partner within its national Logistics & Industrial team.
Vikki McCrindle • 09/12/2025
Cushman & Wakefield’s UK Retail Team Adds Mike Bumford As Partner
Bumford joins from Knight Frank’s national retail agency team where he advised landlord clients on retail schemes across the UK, as well as acquiring space on behalf of national occupiers.
Vikki McCrindle • 01/12/2025
London’s New Bond Street Named World’s Most Expensive Retail Destination For First Time
London’s New Bond Street, where rents have risen by 22% in the past year to $2,231 per square foot per year (psf/yr), has been crowned the world’s most expensive retail destination for the first time.
Lauren Joselyn • 19/11/2025
Cushman & Wakefield Appoints New Head of EMEA Offices Research
Appointment of Kiran Patel strengthens Cushman & Wakefield’s regional insight and client engagement across the office sector.
Lauren Joselyn • 14/10/2025
Cushman & Wakefield’s Valuation & Advisory Team Strengthens Further With Partner Hire
Sally Allsop joins from Cluttons and will be based in Manchester.
Lauren Joselyn • 08/10/2025
Publica Announces 50,000 sq ft Pre-let to General Atlantic at Elephant Marylebone
Publica is transforming the former House of Fraser department store in London’s West End into a best-in-class mixed use destination.
Richard Coleman • 02/10/2025
Defence Sector is Opening Up Strategic, Long Term Real Estate Opportunities Says Cushman & Wakefield Report
‘Strategic Sector Signals’ report outlines the growing demand across Europe’s Defence, Clean Energy, Critical Materials and Life Sciences sectors.
Lauren Joselyn • 01/10/2025
Cushman & Wakefield Reveals Retail Sectors Driving Growth In Europe
Fashion industry maintains position as the largest retail occupier across Europe.
Richard Coleman • 25/09/2025
Senior Appointments Signal the Next Phase of Growth for Cushman & Wakefield’s V&A Team
Clare Clarke and Rob Pritchard join as Partners.
Lauren Joselyn • 24/09/2025
Grade A London Office Space Facing Considerable Squeeze Beyond 2025
New quarterly London office data from Cushman & Wakefield highlights the constrained conditions faced by occupiers seeking Grade A space in London and points to further challenges to come, with just 5.91 million sq ft of total office space currently under construction and available beyond 2025.
Lauren Joselyn • 06/05/2025
Occupiers Focus On The Core As The City Breaks Record For Central London Office Leasing Deals
The City of London set a new record for office leasing deals in a calendar year with 339 transactions over 5,000 sq ft in 2024.
Lauren Joselyn • 24/04/2025
Iconic European Streets See 83 New Luxury Store Openings Despite Ongoing Luxury Market Transition
The European luxury retail real estate market continues to show resilience with further store openings in 2024 despite another year of transition in the luxury retail market, according to Cushman & Wakefield’s European Luxury Retail 2025 report.
Richard Coleman • 03/03/2025
UK INSIGHTS
MarketBeat
Research
H1 2025 EMEA Data Centre Market Update
Insights
Article
Latest stamp duty changes and what this means for the UK housing market
Article • Investment / Capital Markets
The ECB finally joins the rate-hike club
Insights
The importance of retrofitting a residential property and how to do it
Insights • Economy
Research
Retail Evolution | Microfulfilment
Insights • Workplace
Flexible Offices in the Changing Workplace
Article • Sustainability / ESG
COP26 Glasgow Climate Summit: Implications for Real Estate
Insights • Sustainability / ESG
The Role of Cities in Defining Our Environmental Future
FEATURED STORIES
Cushman & Wakefield – Birmingham Office • Commercial Real Estate
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