Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, Southeastern England W1H 6LY
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Design + Build
Cushman & Wakefield Design + Build translates ideas in to actions: we take your vision for your workplace and translate it, creating spaces that represent your brand and corporate values.
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Project & Development Services
The PDS Team Italy is a leader in design, consultancy and project management services and construction in the national and international markets. 
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Project & Development Services
The PDS Team Italy is a leader in design, consultancy and project management services and construction in the national and international markets. 
Learn More
Design + Build
Cushman & Wakefield Design + Build translates ideas in to actions: we take your vision for your workplace and translate it, creating spaces that represent your brand and corporate values.
Learn More

Insights

obsolescence-emea-webcard
Insights • Office

European Obsolescence Equals Opportunity

Repositioning: The Evolution of European Offices 
Emma Swinnerton • 14/03/2023
Residential market commentary
Article • Residential

Residential Market Commentary

Housing market activity in the UK has slowed, as rising interest rates, high inflation, and a weaker economy impact buyers’ confidence.
Millie Todd • 13/03/2023
emea-macro-outlook-mobile
Research • Economy

European Macro Outlook: What’s in a number?

Two consecutive quarters of negative growth is the technical definition of a recession. There has been a great deal of debate on whether the economies of the euro area and the UK are in a recession. If growth remains flat or is revised down for the final quarter of 2022, the underlying truth is that growth for the euro area and the UK has been subdued. Although the near-term outlook looks brighter than many expected six months prior, some downside risks remain. We continue to expect a mild recession in the UK and the euro area. In this report, we break down our baseline economic forecast and the implications it will have on CRE property sectors over the next couple of years.   
Sukhdeep Dhillon • 03/03/2023
Unlocking First Generation Beds For Generation Z Students & Investors
Article • Multifamily

Unlocking First Generation Beds For Generation Z Students & Investors

Sharing two bathrooms with six or more people in a block whose main point of interest is the laundry, with rent at less than £100 a week, is a memory of student life for millions. The often underappreciated stock of Purpose Built Student Accommodation (PBSA) has historically not been the centre of attention for investors; however, we believe that this is about to change. First Generation beds make up a third of all beds in the UK.
Olan Coyle • 27/02/2023
London Big Ben Westminster Bridge sunset
MarketBeat • Insights

UK MarketBeat

Cushman & Wakefield MarketBeat reports analyse quarterly UK commercial property activity across office, retail and industrial real estate sectors as well as the Central London residential market. Find data on supply, demand and pricing trends at the market and submarket levels.
Daryl Perry • 16/02/2023
Glass office facade with tree Australia
Insights • Sustainability

Sustainability Trends

Sustainability and ESG is now front of mind for landlords and occupiers; we review the latest in sustainability real estate trends.
Thomas Vazakas • 14/06/2022
UK Residential Development Land report
Insights • Residential

Residential Development Land Report

The London residential land market has seen mixed success in recent times, whilst the South East is seeing record land values being achieved.

Charles Whitworth • 13/06/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
Self Storage
Research

UK Self Storage Annual Report 2022

The Self Storage Association UK Annual Industry Report provides a comprehensive overview into the self storage sector.
Philip Macauley • 20/05/2022
Industrial Landing Image
Insights • Logistics

COVID-19 Impacts on Manufacturing & Supply Chain

An update on the impacts of COVID-19 pandemic on manufacturing and supply chains.
Rob Hall • 18/08/2021
workers in coworking space blurred man walking past seated women
Research • Coworking

Coworking Trends

We outline the difference between the offers, along with market leading research on coworking trends across the world.
17/11/2020
Data Center Update Web Card
Research • Data Center

Data Centre European Secondary Markets Report

Data centre development across Europe has long centred around what were first known as the FLAP markets, major global cities each with deep business and financial sectors. As these markets continue to thrive, a host of newer locations have joined the data centre landscape.
Andrew Fray • 12/08/2020

What's new

10 Downing Street
Spring Budget 2023

On March 15, Chancellor Jeremy Hunt unveiled the spring budget. Daryl Perry, Head of Research for UK&I at Cushman & Wakefield discusses what this means for the consumer, businesses, levelling up, sustainability, and real estate.

Daryl Perry • 16/03/2023

macro-outlook-section-capmkts
Cushman & Wakefield Releases European Macro Outlook for Multiple Asset Sectors

Cushman & Wakefield releases its European Macro Outlook, forecasting they expect a mild recession to occur in the U.K. and the euro area in the first half of 2023, followed by improving growth in the latter half as the macro headwinds begin to fade.

09/03/2023

European Grade A Office Availability Ratio Declines As Occupiers Focus On Best in Class Space
Office Leasing Activity Up 4% in ‘Big Six’ Regional Markets in 2022

New data from real estate services firm Cushman & Wakefield reveals that regional office leasing activity is following the trends seen in London and is demonstrating structural shifts in office demand.

16/02/2023

London skyline
Year-End Central London Office Leasing Figures Show a Changing Landscape

Year-End Central London Office Leasing Figures Show a Changing Landscape

14/02/2023

Uncertainty Stymies Office Space Demand as Regional Net Absorption
European Offices Recapture Their Momentum With Leasing Activity Up 15%

Market analysis from real estate services firm Cushman & Wakefield shows that Europe’s office leasing markets are in rude health as they reap the benefits of markets fully reopening from Covid-related restrictions.

13/02/2023

Chris Taylor
Cushman & Wakefield Appoints Partner To Lead North West Residential Valuation & Advisory Team

Commercial real estate services firm, Cushman & Wakefield, has appointed Chris Taylor as a Partner to lead its Residential Valuation & Advisory team in the North West.

07/02/2023

80 strand
Page Group acquires 40,000 sq ft London HQ at 80 Strand

FTSE 250 recruitment business, Page Group has signed the lease for a new London HQ at the iconic 80 Strand in Covent Garden.

02/02/2023

dna graphic
Prime Rental Growth Across Europe Accelerates As Demand For Best in Class Space Holds Firm

Cushman & Wakefield’s latest DNA of Real Estate research report, which examines trends in prime rents and yields across Europe, highlights a divergence between occupational and investment markets in Q4 2022.

02/02/2023

Kiran-Patel-webcard
Cushman & Wakefield Expands UK Research & Insight Team

Cushman & Wakefield has appointed Kiran Patel as an Associate Director within its UK Research & Insight team, focusing on the offices sector.

24/01/2023

David Davidson and Stephen Bibby
David Davidson To Retire

David Davidson, Chair of Cushman & Wakefield’s Scottish business and Head of Capital Markets Scotland, will retire in March after a 31-year career with the firm. He will be succeeded as Head of Capital Markets Scotland by Stephen Bibby.

12/01/2023

James-Young
Cushman & Wakefield Expands James Young’s Head of Investor Services EMEA Role To Include Asia Pacific

Cushman & Wakefield, a global leader in commercial real estate services, has expanded the role of James Young, Head of Investor Services EMEA, to also include the Asia Pacific region. The promotion will take effect from January 2023.

14/12/2022

Manchester
The Crown Estate Appoints Cushman & Wakefield As Hospitality and Leisure Advisors Across Its London Portfolio

The Leisure & Restaurants Team at real estate services firm Cushman & Wakefield, led by Matt Ashman, Megan Hutchinson and Matt Englender, has been appointed by The Crown Estate to advise on the Hospitality and Leisure aspects of its London portfolio.

14/12/2022

UK INSIGHTS

obsolescence-emea-webcard
Insights • Office

European Obsolescence Equals Opportunity

Repositioning: The Evolution of European Offices 
Emma Swinnerton • 14/03/2023
Residential market commentary
Article • Residential

Residential Market Commentary

Housing market activity in the UK has slowed, as rising interest rates, high inflation, and a weaker economy impact buyers’ confidence.
Millie Todd • 13/03/2023
emea-macro-outlook-mobile
Research • Economy

European Macro Outlook: What’s in a number?

Two consecutive quarters of negative growth is the technical definition of a recession. There has been a great deal of debate on whether the economies of the euro area and the UK are in a recession. If growth remains flat or is revised down for the final quarter of 2022, the underlying truth is that growth for the euro area and the UK has been subdued. Although the near-term outlook looks brighter than many expected six months prior, some downside risks remain. We continue to expect a mild recession in the UK and the euro area. In this report, we break down our baseline economic forecast and the implications it will have on CRE property sectors over the next couple of years.   
Sukhdeep Dhillon • 03/03/2023
London Big Ben Westminster Bridge sunset
MarketBeat • Insights

UK MarketBeat

Cushman & Wakefield MarketBeat reports analyse quarterly UK commercial property activity across office, retail and industrial real estate sectors as well as the Central London residential market. Find data on supply, demand and pricing trends at the market and submarket levels.
Daryl Perry • 16/02/2023
Data-Center-Update_EMEA_web-card-q32022
Research • Data Center

EMEA Data Centre Update

Opportunities remain for discerning investors in both large and small markets, with overall development activity in the region continuing to grow.
Jacob Albers • 01/11/2022
person drawing a chart in marker on glass
Insights • Investment / Capital Markets

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
workers in coworking space blurred man walking past seated women
Research • Coworking

Coworking Trends

We outline the difference between the offers, along with market leading research on coworking trends across the world.
17/11/2020
Data Center Update Web Card
Research • Data Center

Data Centre European Secondary Markets Report

Data centre development across Europe has long centred around what were first known as the FLAP markets, major global cities each with deep business and financial sectors. As these markets continue to thrive, a host of newer locations have joined the data centre landscape.
Andrew Fray • 12/08/2020
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

FEATURED STORIES

Boden HQ amphitheatre
JP Boden & Co • Retail
Fashion retailer JP Boden & Co wanted to expand its London head office to accommodate business growth and more agile working. Our Project & Development Services team created a connection between the main office into a newly refurbished warehouse/hangar space, creating one large single workspace that reflects the Boden brand. 
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Commercial Real Estate Technology
Omnicom Europe Limited • Technology

Omnicom Europe Limited had to relocate from over ten properties into one over 4 years.

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Office (image)
Boehringer Ingelheim • Life Sciences
Improved Procurement, MRO Warehouse Processes Maximize Production Uptime
Learn More

Social Media

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