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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, W1A 3BG
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


About

Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Rethinking Properties
Discover how our strategic rethinking process in the EMEA region helps you unlock the full potential of your commercial property investments. Expert portfolio assessment, scenario-based solutions, and data-driven recommendations.
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Global Occupier Services (GOS)

Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.

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Global Occupier Services (GOS)

Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.

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Office Lease Advisory

Our Lease Advisory team is an experienced, dynamic, innovative and proactive commercial team.

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Logistics & Industrial Agency

The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Lease Transaction and Advisory

Cushman & Wakefield is one of the world’s leading providers of leasing advice to occupiers and investors.

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Logistics & Industrial Agency

The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.

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More Insights

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Insights • Government / Public Sector

Will the government’s Plan for Change drive regional office market growth?

The 2025 Spending Review reaffirmed the government’s Plan for Change, which aims to fundamentally reshape the Civil Service’s property footprint by relocating roles from London to regional hubs.

30/06/2025
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The Rippling Repercussions of Rising Rates

The London office market has undergone a period of considerable change in the post-pandemic period. Some of these changes were expected, while others were not so well anticipated – including the record high rents that are now present in all-bar-two of the London submarkets.
Kiran Patel • 30/06/2025
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MarketBeat

UK Investment Marketbeat Reports

Access the latest quarterly commercial real estate results for the investment market nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Daryl Perry • 20/06/2025
UK Economy & Housing Marketbeat Reports
MarketBeat

UK Economy & Housing Marketbeat Reports

Access the latest quarterly commercial real estate results for the investment market nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Daryl Perry • 20/06/2025
REsidential Forecast
Article • Investment / Capital Markets

Residential Forecast 2025

Markets have navigated a complex landscape in the first half of 2025, shaped by early year bond market volatility and ongoing geopolitical uncertainty, particularly around the potential implications of the second Trump administration.
James Dunne • 13/06/2025
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MarketBeat

UK Hospitality Marketbeat Reports

Access the latest quarterly commercial real estate results for the UK hospitality sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Bořivoj Vokřínek • 16/05/2025
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MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 11/04/2025
Nearshoring Opportunities for Real Estate in EMEA
Research • Supply Chain

Nearshoring opportunities for businesses

Discover the advantages of nearshoring and how Cushman & Wakefield's team of experts can help businesses navigate the complexities of nearshoring. From site selection to managing real estate transactions, we can help you unlock the benefits of nearshoring. 
Sally Bruer • 31/05/2023
Smart Buildings
Research • Workplace

What Are Smart Buildings?

Smart buildings have increased in prominence in the past decade due to a culmination of changing work behaviours and an increase of information technology available within buildings.
09/02/2022
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Flexible Offices in the Changing Workplace

The following report examines the current state and the expected future of the flexible office sector for landlords, occupiers, and operators / providers across five themes.
Emma Swinnerton • 25/01/2022
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Insights • Sustainability / ESG

The Role of Cities in Defining Our Environmental Future

To support that future, the urban ecosystem needs to be at the heart of urban and development planning. While some might argue that’s a constraint on development, it’s actually an opportunity.
03/06/2021
Insights

Stamp Duty Calculator

Calculate commercial stamp duty (SDLT) for UK property purchases with Cushman & Wakefield's free calculator. Covers England, Scotland, Wales & NI

What's new

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From Caution to Strategic Conviction: European Real Estate Finds Its Footing

European real estate is still a strong play, offering real income-producing assets backed by solid long-term trends and fundamentals says Cushman & Wakefield.

Lauren Joselyn • 11/06/2025

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Grade A London Office Space Facing Considerable Squeeze Beyond 2025

New quarterly London office data from Cushman & Wakefield highlights the constrained conditions faced by occupiers seeking Grade A space in London and points to further challenges to come, with just 5.91 million sq ft of total office space currently under construction and available beyond 2025.

Lauren Joselyn • 06/05/2025

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European Commercial Real Estate Sector To Weather Impact Of Tariff Uncertainty And Continue Expansion

Cushman & Wakefield report publishes report analysing economic and property impacts of the first 100 days of Donald Trump’s second presidential term.

Richard Coleman • 01/05/2025

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Cushman & Wakefield Appoints New Head Of UK Student Accommodation

James Woolley takes the helm of the UK Student Accommodation team.

Richard Coleman • 28/04/2025

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Occupiers Focus On The Core As The City Breaks Record For Central London Office Leasing Deals

The City of London set a new record for office leasing deals in a calendar year with 339 transactions over 5,000 sq ft in 2024.

Lauren Joselyn • 24/04/2025

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Time to Turn the Tide: Cushman & Wakefield’s Latest TIME Score Points to a Significant Juncture in Investment Recovery

The European real estate market is currently at a defining moment, with the upcoming months playing a crucial role in shaping the strength and sustainability of its recovery according to Cushman & Wakefield’s latest TIME Score.

Lauren Joselyn • 10/03/2025

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Cushman & Wakefield Appoints Patrick Hogan As Head Of EMEA Living Capital Markets

Real estate services firm Cushman & Wakefield has appointed Patrick Hogan as Head of EMEA Living Capital Markets.

Richard Coleman • 06/03/2025

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Iconic European Streets See 83 New Luxury Store Openings Despite Ongoing Luxury Market Transition

The European luxury retail real estate market continues to show resilience with further store openings in 2024 despite another year of transition in the luxury retail market, according to Cushman & Wakefield’s European Luxury Retail 2025 report.

Richard Coleman • 03/03/2025

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Iversen Building Reaches Full Occupancy At The Oxford Science Park

The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.

Vikki McCrindle • 28/02/2025

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Cushman & Wakefield Welcomes Senior Hire To UK Capital Markets Team

Global real estate services firm Cushman & Wakefield has appointed Rob Woods as a Partner to its UK Capital Markets team.

Richard Coleman • 18/02/2025

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Cushman & Wakefield Bolsters UK Hospitality Capital Markets Team With Double Hire

Real estate services firm Cushman & Wakefield has added to its growing Hospitality Capital Markets team in London by hiring Andrew Horder as a Partner and Anastasia Cooper as a Consultant.

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UK INSIGHTS

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Insights • Government / Public Sector

Will the government’s Plan for Change drive regional office market growth?

The 2025 Spending Review reaffirmed the government’s Plan for Change, which aims to fundamentally reshape the Civil Service’s property footprint by relocating roles from London to regional hubs.

30/06/2025
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Insights

The Rippling Repercussions of Rising Rates

The London office market has undergone a period of considerable change in the post-pandemic period. Some of these changes were expected, while others were not so well anticipated – including the record high rents that are now present in all-bar-two of the London submarkets.
Kiran Patel • 30/06/2025
REsidential Forecast
Article • Investment / Capital Markets

Residential Forecast 2025

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James Dunne • 13/06/2025
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MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 11/04/2025
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Research

EMEA Data Centre Market Update

Between the second quarters of 2023 and 2024, the operational capacity of EMEA’s data centre markets rose by 6.6% to reach 9.3GW, with about 256MW of new supply added in the first half of 2024.
Laura Shepherd • 05/02/2025
Nearshoring Opportunities for Real Estate in EMEA
Research • Supply Chain

Nearshoring opportunities for businesses

Discover the advantages of nearshoring and how Cushman & Wakefield's team of experts can help businesses navigate the complexities of nearshoring. From site selection to managing real estate transactions, we can help you unlock the benefits of nearshoring. 
Sally Bruer • 31/05/2023
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Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
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Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
Smart Buildings
Research • Workplace

What Are Smart Buildings?

Smart buildings have increased in prominence in the past decade due to a culmination of changing work behaviours and an increase of information technology available within buildings.
09/02/2022
Role of the City CArd (image)
Insights • Sustainability / ESG

The Role of Cities in Defining Our Environmental Future

To support that future, the urban ecosystem needs to be at the heart of urban and development planning. While some might argue that’s a constraint on development, it’s actually an opportunity.
03/06/2021
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Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 
Insights

Stamp Duty Calculator

Calculate commercial stamp duty (SDLT) for UK property purchases with Cushman & Wakefield's free calculator. Covers England, Scotland, Wales & NI

FEATURED STORIES

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Cushman & Wakefield – Birmingham Office • Commercial Real Estate
Exemplar service line collaboration to deliver a new workplace for our Midlands team.
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Battersea Power Station is an iconic 42-acre development on the south of the River Thames.
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