Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, W1A 3BG
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Design + Build
Cushman & Wakefield Design + Build translates ideas in to actions: we take your vision for your workplace and translate it, creating spaces that represent your brand and corporate values.
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Project & Development Services
The PDS Team Italy is a leader in design, consultancy and project management services and construction in the national and international markets. 
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Project & Development Services
The PDS Team Italy is a leader in design, consultancy and project management services and construction in the national and international markets. 
Learn More
Design + Build
Cushman & Wakefield Design + Build translates ideas in to actions: we take your vision for your workplace and translate it, creating spaces that represent your brand and corporate values.
Learn More

Insights

London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeat

Cushman & Wakefield MarketBeat reports analyse quarterly UK commercial property activity across office, retail and industrial real estate sectors as well as the Central London residential market. Find data on supply, demand and pricing trends at the market and submarket levels.
Edward Bavister • 28/11/2023
Big Ben
Insights • Economy

Unpacking The 2023 Autumn Statement

We unpack the 2023 Autumn Statement and what it means for real estate & infrastructure, housing, business rates, consumers, the environment, devolution & investment zones.
Daryl Perry • 23/11/2023
Elderly Care
Research

Elderly Care Real Estate Scorecard

Discover the latest insights and trends in the elderly care real estate market with the comprehensive Elderly Care Scorecard. From investment volumes to occupancy levels and cost pressures, gain valuable knowledge so you can make informed decisions and stay ahead in the industry.
Tom Robinson • 21/11/2023
main streets across the world 2023
Research

Main Streets Across the World 2023

In this 33rd edition of Main Streets Across the World, we’ll explore the near-term outlook for the retail sector; headline rent and ranking changes for best-in-class urban locations across the world; key indicators and global main street rankings; and key trends to watch such as the cost-of-living crunch, e-commerce and more.
21/11/2023
London
Research

Hotel Market Spotlight: London

Discover the resilience of London hotel market through our spotlight research, showcasing remarkable profitability amidst challenges like lower occupancy and rising costs.
Lise Keller • 20/11/2023
digital office
Research

Mind the gap: the difference between IPMS and NIA rental values

While use of IPMS has increased over its ten-year existence, it has certainly not superseded the more traditional NIA measurement used for most office buildings when calculating rental values per sq ft.
Kiran Patel • 15/11/2023
Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

Housing market activity has slowed, as rising interest rates, high inflation, and a weaker economy has impacted buyers’ confidence. However, there are some early signs of transactions and mortgage approvals picking up.
Millie Todd • 15/11/2023
MyCity thumbnail card
Research

MyCity Reports

Our local experts and research leads have created in-depth research reports on the future of six UK cities: London, Birmingham, Bristol, Manchester, Leeds, and Edinburgh.
08/11/2023
Retail-Nederland
Research

European Retail Radar

A comprehensive overview of the retail industry across Europe, backed by thorough research conducted on transactions in 13 European countries and 231 cities.
Sally Bruer • 08/11/2023
UK SELF STORAGE ANNUAL REPORT 2022
Research

UK Self Storage Annual Report 2023

The Self Storage Association UK Annual Industry Report provides a comprehensive overview into the self storage sector.
Philip Macauley • 16/05/2023
Glass office facade with tree Australia
Insights • Sustainability / ESG

Sustainability Trends

Sustainability and ESG is now front of mind for landlords and occupiers; we review the latest in sustainability real estate trends.
Thomas Vazakas • 14/06/2022
UK Residential Development Land report
Insights

Residential Development Land Report

The London residential land market has seen mixed success in recent times, whilst the South East is seeing record land values being achieved.

Charles Whitworth • 13/06/2022

What's new

James-Yates-2_CardImg_PR
Cushman & Wakefield Welcomes Senior Hire To UK Capital Markets Team

Global real estate services firm, Cushman & Wakefield, has appointed James Yates as a Partner to its UK Capital Markets team.

24/11/2023

Tom Nuttall
Cushman & Wakefield Announces Tom Nuttall As Head of UK Valuation & Advisory

Nuttall, who joined the firm as a graduate, will succeed Karen Clements who is retiring at the end of the year.

02/11/2023

John Freker
Cushman & Wakefield Expands UK Student Accommodation Team With Senior Hire

Cushman & Wakefield has appointed John Freker as a Partner to its UK Student Accommodation team.

01/11/2023

people-750x456
Cushman & Wakefield Announces UK & Ireland Promotions To Partner And International Partner

Senior promotions are across Cushman & Wakefield’s UK&I-based business lines and Global Occupier Services.

30/10/2023

Industrial-Sweet-Spot-digital-assets-card 750x456
Cushman & Wakefield Hires Logistics & Industrial Capital Markets Partner

Cushman & Wakefield has further strengthened its UK Logistics & Industrial team by hiring capital markets specialist Christopher Robinson as a Partner.

25/09/2023

European Grade A Office Availability Ratio Declines As Occupiers Focus On Best in Class Space
Cushman & Wakefield’s UK Residential Team Hires Emily Fox As A Partner

Commercial real estate services firm, Cushman & Wakefield, has appointed Emily Fox as a Partner to lead its Residential Valuation & Advisory team in the Midlands.

20/09/2023

Housing Drone View
Coventry University Sells 627-Bed First Generation Halls of Residence To Frogmore

Advised by Cushman & Wakefield, Coventry University has sold a 627-bed first-generation halls of residence with significant asset management opportunities for an undisclosed sum to Frogmore.

01/08/2023

European Grade A Office Availability Ratio Declines As Occupiers Focus On Best in Class Space
Office Leasing Activity Up 4% in ‘Big Six’ Regional Markets in 2022

New data from real estate services firm Cushman & Wakefield reveals that regional office leasing activity is following the trends seen in London and is demonstrating structural shifts in office demand.

16/02/2023

London skyline
Year-End Central London Office Leasing Figures Show a Changing Landscape

Year-End Central London Office Leasing Figures Show a Changing Landscape

14/02/2023

Kiran-Patel-webcard
Cushman & Wakefield Expands UK Research & Insight Team

Cushman & Wakefield has appointed Kiran Patel as an Associate Director within its UK Research & Insight team, focusing on the offices sector.

24/01/2023

L- R - Matt Brear with Phil Roebuck
Cushman & Wakefield Strengthens Residential Development Team

Cushman & Wakefield has expanded its land, development and planning team in Leeds with the appointment of Matt Brear as Associate Director.

12/01/2023

MyCity thumbnail card
MyCity 2023

This autumn, we’re excited to unpack our vision for the future of six UK cities: London, Birmingham, Bristol, Manchester, Leeds and Edinburgh. We consider how well placed each is to manage the challenges and opportunities ahead.

UK INSIGHTS

London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeat

Cushman & Wakefield MarketBeat reports analyse quarterly UK commercial property activity across office, retail and industrial real estate sectors as well as the Central London residential market. Find data on supply, demand and pricing trends at the market and submarket levels.
Edward Bavister • 28/11/2023
Big Ben
Insights • Economy

Unpacking The 2023 Autumn Statement

We unpack the 2023 Autumn Statement and what it means for real estate & infrastructure, housing, business rates, consumers, the environment, devolution & investment zones.
Daryl Perry • 23/11/2023
Elderly Care
Research

Elderly Care Real Estate Scorecard

Discover the latest insights and trends in the elderly care real estate market with the comprehensive Elderly Care Scorecard. From investment volumes to occupancy levels and cost pressures, gain valuable knowledge so you can make informed decisions and stay ahead in the industry.
Tom Robinson • 21/11/2023
main streets across the world 2023
Research

Main Streets Across the World 2023

In this 33rd edition of Main Streets Across the World, we’ll explore the near-term outlook for the retail sector; headline rent and ranking changes for best-in-class urban locations across the world; key indicators and global main street rankings; and key trends to watch such as the cost-of-living crunch, e-commerce and more.
21/11/2023
London
Research

Hotel Market Spotlight: London

Discover the resilience of London hotel market through our spotlight research, showcasing remarkable profitability amidst challenges like lower occupancy and rising costs.
Lise Keller • 20/11/2023
digital office
Research

Mind the gap: the difference between IPMS and NIA rental values

While use of IPMS has increased over its ten-year existence, it has certainly not superseded the more traditional NIA measurement used for most office buildings when calculating rental values per sq ft.
Kiran Patel • 15/11/2023
Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

Housing market activity has slowed, as rising interest rates, high inflation, and a weaker economy has impacted buyers’ confidence. However, there are some early signs of transactions and mortgage approvals picking up.
Millie Todd • 15/11/2023
MyCity thumbnail card
Research

MyCity Reports

Our local experts and research leads have created in-depth research reports on the future of six UK cities: London, Birmingham, Bristol, Manchester, Leeds, and Edinburgh.
08/11/2023
Data-Center-Update_EMEA_web-card-q32022
Research

EMEA Data Centre Market Update

The EMEA region is experiencing continued growth in demand as well as investments in digital infrastructure. The region currently has 6.9GW of operational capacity, with 2GW under construction and a massive 5.4GW in planned stages.
Andrew Fray • 30/10/2023
person drawing a chart in marker on glass
Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

FEATURED STORIES

Boden HQ amphitheatre
JP Boden & Co • Retail
Fashion retailer JP Boden & Co wanted to expand its London head office to accommodate business growth and more agile working. Our Project & Development Services team created a connection between the main office into a newly refurbished warehouse/hangar space, creating one large single workspace that reflects the Boden brand. 
Learn More
Commercial Real Estate Technology
Omnicom Europe Limited • Technology

Omnicom Europe Limited had to relocate from over ten properties into one over 4 years.

Learn More
Office (image)
Boehringer Ingelheim • Life Sciences
Improved Procurement, MRO Warehouse Processes Maximize Production Uptime
Learn More
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