Alana Friedman
Director • United States

Local Office:
One Meadowlands Plaza
7th Floor
East Rutherford, NJ 07073
United States
Alana Friedman
Director • United States
Alana Friedman joined Cushman & Wakefield New Jersey’s Retail Services team in 2018 as a Senior Associate. Based out of the East Rutherford office, Alana is responsible for tenant and landlord representation throughout New Jersey and the New York Metro area.
A licensed real estate broker in New Jersey, Alana brings over five years of retail leasing experience.
Prior to joining the firm, Alana worked at Robert K. Futterman & Associates, where she was responsible for retail landlord representation working on mixed-use, central business district, ground lease, lifestyle, and regional shopping centers. Alana’s landlord experience ranges from large, institutional landlords like Urban Edge, to urban, mixed-use luxury builders such as Toll Brothers City Living, as well as independent local owners throughout New Jersey. Alana has served as the exclusive tenant broker for several national, regional and franchised retailers, including Land’s End, K9 Resorts, AFC Urgent Care and Moxie Blowdry & Beauty Bar.
Prior to RKF, Alana worked at The Goldstein Group in Paramus, New Jersey. She earned a B.A. in PR/Communications from the University of Rhode Island.
LANDLORDS
- EDENS, Inc.
- Toll Brothers City Living
- Tucker Development
- Urban Edge
- Urstadt Biddle
TENANTS
- AFC Urgent Care
- K9 Resorts
- Land’s End
- Moxie Blowdry & Beauty Bar
- K9 Resorts/Emerson Plaza, 495 Old Hook Road Emerson, NJ – 11,000 SF
- Land’s End/Tenant Rep – completed three deals totaling 16,000 SF of leased space
- Moxie Blowdry & Beauty Bar/Tenant Rep – completed four deals totaling 10,000 SF
- Member, International Council of Shopping Centers (ICSC)
- Member, New Jersey ICSC NextGen Program
Head Coach, Fort Lee Girls Recreational Basketball & Softball leagues
My Listings
For Lease • Retail
59-67 East Ridgewood Avenue
59-67 East Ridgewood Avenue
Paramus, NJ 07652
United States
1,770 SF
For Lease • Retail
59-67 East Ridgewood Avenue
59-67 East Ridgewood Avenue
Paramus, NJ 07652
United States
1,175 SF
For Lease • Retail
The Marketplace of Elmwood Park
430 Market Street
Elmwood Park, NJ 07407
United States
1,700 SF