Alana Friedman

Director • United States

Alana Friedman East Rutherford
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Local Office:

One Meadowlands Plaza
7th Floor
East Rutherford, NJ 07073
United States

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Alana Friedman

Director • United States


Alana Friedman joined Cushman & Wakefield New Jersey’s Retail Services team in 2018 as a Senior Associate. Based out of the East Rutherford office, Alana is responsible for tenant and landlord representation throughout New Jersey and the New York Metro area.

A licensed real estate broker in New Jersey, Alana brings over five years of retail leasing experience.

Prior to joining the firm, Alana worked at Robert K. Futterman & Associates, where she was responsible for retail landlord representation working on mixed-use, central business district, ground lease, lifestyle, and regional shopping centers. Alana’s landlord experience ranges from large, institutional landlords like Urban Edge, to urban, mixed-use luxury builders such as Toll Brothers City Living, as well as independent local owners throughout New Jersey. Alana has served as the exclusive tenant broker for several national, regional and franchised retailers, including Land’s End, K9 Resorts, AFC Urgent Care and Moxie Blowdry & Beauty Bar.

Prior to RKF, Alana worked at The Goldstein Group in Paramus, New Jersey. She earned a B.A. in PR/Communications from the University of Rhode Island.

LANDLORDS

  • EDENS, Inc.
  • Toll Brothers City Living
  • Tucker Development
  • Urban Edge
  • Urstadt Biddle

TENANTS

  • AFC Urgent Care
  • K9 Resorts
  • Land’s End
  • Moxie Blowdry & Beauty Bar

  • K9 Resorts/Emerson Plaza, 495 Old Hook Road Emerson, NJ – 11,000 SF
  • Land’s End/Tenant Rep – completed three deals totaling 16,000 SF of leased space
  • Moxie Blowdry & Beauty Bar/Tenant Rep – completed four deals totaling 10,000 SF

  • Member, International Council of Shopping Centers (ICSC)
  • Member, New Jersey ICSC NextGen Program

Head Coach, Fort Lee Girls Recreational Basketball & Softball leagues

My Listings

Available
For Lease • Retail
256 Main Street

256 Main Street
Hackensack, NJ 07601
United States
2,400 SF

Available
For Lease • Retail
400-430 Market Street

430 Market Street
Nanuet, NY 10954
United States
2,374 SF

Available
For Lease • Retail
The Green at Bloomfield

56 Broad Street
Bloomfield, NJ 07003
United States
5,510 SF

Available
For Lease • Retail
Harrison Plaza

400 Bergen Street
Harrison, NJ 07029
United States
3,600 SF

Available
For Lease • Retail
90 Hudson Street

90 Hudson Street
Jersey City, NJ 07302
United States
4,765 SF

Available
For Lease • Retail
The Marketplace of Elmwood Park

430 Market Street
Elmwood Park, NJ 07407
United States
1,700 SF

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