As economies reopen and a sense of normalcy returns, there will be increased focus, and pressure, for stakeholders to create inspiring destinations. At the global level this means cities will need to establish themselves on the world stage if they are going to successfully capture market share of tourists, business travellers and international migrants alike. At the local level, though, real estate stakeholders have a crucial role to play.
The challenge for landlords and occupiers alike is how to inspire people back into the office. In simple terms, it will mean creating great spaces and places.
Placemaking is now at the heart of driving revenue and future-proofing an asset, or establishing a corporate culture that employees want to be a part of.
In commercial terms, placemaking enhances, creates or drives the effectiveness of:
- Standard amenities such as a lobbies and bathrooms.
- Additional amenities e.g. End of Trip facilities, parents rooms, wellness spaces, concierge, gyms
- Shared third spaces e.g flex space, business lounges, bookable meeting rooms, auditoriums
- Food and beverage offerings
- Tenant communications
- Events, activations, ‘surprise and delights’