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McDonald’s new flashy flagship in Times Square

Andrew Kahn

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McDonald’s recently invested approximately $6 billion to modernize more than 8,700 restaurants in the United States. The modernization plan consists of upgraded materials in dining areas, locally-inspired décor, refreshed exterior designs, table service and new in-store technology, such as self-ordering kiosks, digital menu boards, mobile app ordering and accompanying curb-side pickup to deliver new levels of service, personalization and convenience.

This modernization strategy is showcased in McDonald’s new Times Square flagship restaurant, perhaps their highest profile location in the world. 

Why is McDonald’s New York City Times Square location considered best-in-class? Read the full article.

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