The Great Retail Reinvention

Garrick Brown • 6/27/2019

From axe-throwing bars to dating app cafes, food halls and escape rooms, experiences are reinventing retail.

The Great Retail Reinvention Banner

Is the experiential retail trend more than just a knee-jerk reaction to a challenged retail landscape? Our response to that question is a qualified “yes.” We suggest that the increased drive for experience-based retail reflects a deeper economic trend with implications that go far beyond shopping centers and the shifting tastes of millennial consumers. It is a trend that plays out most visibly in the retail arena because of the current disruption in the retail industry.

In addition, the rise in popularity of experiential retail concepts may be the first manifestation of a larger trend—one that is impacting, interacting with, and increasingly driving, most of the major commercial real estate trends at play in the U.S. Those commercial trends range from urbanization to the drive for live-work-play projects and encompass wellness and lifestyle brands to coworking—the sharing economy and the workplace itself.

Welcome to the Experience Economy.

Download the report to learn more about this trend and why the experience is imperative in the age of retail reinvention.

Related insights

Q3 U.S. Retail MarketBeat Report Card Image
MarketBeat • Retail

Shopping Center Reports

Cushman & Wakefield MarketBeat reports analyze quarterly commercial real estate activity including supply, demand and pricing trends.
Garrick Brown • 10/14/2020
Ugly Sweater - A Supply Chain Journey
Research • Retail

Ugly Sweater: A Supply Chain Journey

Where do ugly sweaters come from? How are they delivered to your doorstep?
Tray Anderson
card image
Research • Retail


2019 was the year that the pop-up store "popped out." Digital natives going bricks-and-mortar; an explosion of local entrepreneurism; the rise of upstart brands; a new launching pad for global retailers, and so much more.
Garrick Brown • 12/10/2019

Would You Like To Learn More?

Our professionals are ready to provide further details on this and many other topics.