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Cushman & Wakefield Collaborates With Feed The Frontlines SF To Support Covid-19 Community Heroes

Joshua Deale • 10/1/2020
In an effort to support the courageous Bay Area heroes on the frontline who are providing much needed support and care for others, and who also continue to put the health and safety of those in their community ahead of their own, Cushman & Wakefield has joined together with Feed the Frontlines SF. 
Feed the Frontlines SF ASPIRE

Feed the Frontlines SF is a not-for-profit organization with a mission to (i) engage with local restaurants that are a huge part of San Francisco's unique culture to (ii) provide meals to the San Francisco frontliners who have been working around the clock to fight COVID-19 as well as those who have been affected or displaced.

Cushman & Wakefield’s Asians + Pacific Islanders in Real Estate (ASPIRE) employee resource group (ERG) together with employees across the firm’s Northern California offices have teamed up to raise more than $3,000 toward Feed the Frontlines SF. Cushman & Wakefield’s fundraising effort was led by Angie Espejo and Samantha Low, Co-Chairs for ASPIRE in the West and Ricky Zhang, Community Outreach lead for ASPIRE in the West.

The monies raised were used to provide 200 meals that were delivered on September 24 to the AM shift frontline workers at Laguna Honda, a skilled nursing and rehabilitation center owned and operated by the San Francisco Department of Public Health. The two local restaurants who prepared the delicious meals in this effort consisted of Scopo Divino, a wine bar bistro located in the Pacific Heights neighborhood of San Francisco founded by Tim Hayman and featuring Executive Chef Matthew Woods; and Local Kitchen World Food & Wine, a gathering place for the SOMA / RINCON Hill community, owned, operated and managed by a group of passionate seasoned restaurant professionals.

Feed the Frontlines SF

Located in the heart of San Francisco, Laguna Honda is one of the largest skilled nursing facilities in the US and represents one of the most extensive commitments by any city or county to therapeutic care for seniors and adults with disabilities. Laguna Honda clinicians and support staff provide high-quality, individualized care for the center’s 780 residents. The new Laguna Honda campus is the most modern skilled nursing and rehabilitation facility in the country.

Feed the Frontlines SF collage

“Laguna Honda Hospital staff continue to do remarkable work to slow the spread of COVID-19 and keep our residents and the entire LHH community safe and healthy. We were grateful to partner with Feed the Frontlines San Francisco and Cushman & Wakefield's ASPIRE to provide delicious meals to our staff as a show of appreciation for their work – work they do day in and day out with compassion, skill, dedication, and resilience. The locally made meals support both our small businesses during this challenging time, and our incredible healthcare workers here at Laguna Honda. We truly are so grateful," said Laguna Honda CEO Michael Phillips.

Feed the Frontlines SFKimberly Quan, Executive Director and Co-Founder of Feed the Frontlines SF, which has been an important local, grass-roots lifeline for San Francisco hospitals and restaurants during quarantine, was instrumental in assembling and helping to coordinate the efforts across all participating groups. Kimberly mentioned, “It has been such a pleasure working with Angie, Ricky, and Samantha of ASPIRE. From the beginning they understood and meshed with Feed the Frontline SF's values and goals and did such an inspiring job rallying support from their generous colleagues at Cushman & Wakefield. I am truly grateful for the opportunity they have afforded us to provide these meals to Laguna Honda, who due to heroic efforts has kept COVID numbers incredibly low.” 

Kimberly and Ricky also helped personally pick-up the meals from Scopo Divino and Local Kitchen and hand-delivered them to Laguna Honda. Tim also assisted with the delivery effort to the facility. Due to heightened health concerns, all interaction during the delivery process was well coordinated and done in a socially safe manner and with limited participants across each organization. The team also did not enter the Laguna Honda facility.

Angie Espejo said, “During these unprecedented times, our Bay Area frontline workers need our help now more than ever. We really wanted to help make some difference in our community and show our appreciation to those working around the clock on the frontlines. The incredible method and support spearheaded by Kimberly offered us a perfect and safe way to do that.”

Ricky Zhang added, “Being able to work with Kimberly has been such a rewarding experience. She is in many ways a solutions architect, from masterminding the logistics, to picking out the restaurants, establishing the rapport with Laguna Honda and even coordinating with the chefs about the dishes. Kimberly coordinated tastings for us at Scopo Divino and Local Kitchen to ensure the highest quality of culinary love for our frontliners. It felt really wonderful to be able to give back to those on the frontline who are giving so much of themselves to others who are most vulnerable at this time. And it also felt great to be able to help support our local restaurants, who are an important part of the special culture of San Francisco. We encourage everyone to consider giving back to those on the frontline in some way.”

Feed the Frontlines SF

Since April 2020 and primarily through word-of-mouth and social media, Feed the Frontlines SF has also raised funds to provide over 1,000 meals to frontline workers at SF General, St. Mary's, and St. Francis Hospitals. They also provided meals to La Casa de Las Madres' emergency confidential shelter in response to the increase in domestic violence and have been discussing efforts to show appreciation to frontline workers for SF Public Health and Alameda County Health Care Services Agency. 

If you would like to learn more about Feed the Frontlines SF and/or help make an impact by contributing to our frontline workers while supporting local restaurants, please visit https://www.feedthefrontlinessf.org/ All donations are tax deductible. 

Cushman & Wakefield’s ASPIRE aims to celebrate the Asian and Pacific Islander culture by building a global community that is committed to the advancement and development of its members while serving as champions of diversity and inclusion. To learn more visit https://www.cushmanwakefield.com/en/united-states/about-us/diversity-and-inclusion/aspire

Scroll below to view a few more photos from this wonderful all-around team effort: 

Feed the Frontlines SF collage