Share:

The “nichification” of coworking

Emma Swinnerton

workplace team (image)
Photo Credit: Cuckooz Nest, London, UK. Photo by Fred Yardley

Flexible workspace has experienced explosive growth, but now a new trend is emerging. A new breed of flexible workspace providers are tailoring space to the needs of specific sectors and “niches.” These new entrants are finding unique selling points and delivering spaces designed exclusively for specific demographics, industries, professions, working parents and more.

nichification (image)

Through identifying a specific target market and curating a space around their needs, the niche coworking operators have succeeded in differentiating from the competition.

What opportunities and challenges does this new trend present for occupiers and landlords? Read the full article.

Related insights

workplace (image)
Research • Workplace

Creating spaces for everyone: bridging the multi-generational gap

Understanding how different generations want to interact with buildings is integral to providing successful spaces no matter what real estate sector you are operating in.
Rebecca Rockey
Workplace healthy (image)
Research • Workplace

Healthy working: how to bring wellness and sustainability into your workplace

The future workplace should be a workplace supporting our health. How do organizations create green and healthy workplaces that benefit their employees’ wellbeing?
Alexander Spilger
puzzle (image)
Research • Sustentabilidade

Do good, do well: why being a good corporate citizen matters

It is critical for companies to integrate corporate social responsibility into business models and operations.
Maria D'Avanzo