Garrick Brown

VP, Americas Head of Retail Research • United States

Garrick Brown San Francisco Research

Garrick Brown

VP, Americas Head of Retail Research • United States


Garrick Brown is one of the leading retail real estate analysts in the United States; he speaks frequently at industry events and is regularly quoted on retail matters by the Wall Street Journal, the CBS Evening News, NBC News, CNBC, National Public Radio, Women’s Wear Daily and dozens of Business Journals and other industry publications. He is the editor of the Cushman & Wakefield Retail Newsline, a popular publication that reaches approximately 30,000 real estate professionals bi-monthly.

Garrick serves as Vice President, Retail Intelligence for Cushman & Wakefield throughout the Americas. Garrick manages Cushman & Wakefield’s staff of retail researchers and is responsible for producing the firm’s retail analyses and forecasts in the United States, Canada and Latin America. He also produces a number of the firm’s national publications focusing on the retail and investment markets, and also regularly publishes white papers on pertinent retail and newCommerce related topics. Mr. Brown also serves in an advisory capacity for our clients, helping to shape real estate strategies with data-driven intelligence.

Garrick previously served as Vice President of Retail Research for the Americas, a role he earned shortly after the merger of DTZ and Cushman & Wakefield in September 2015. He had previously served as DTZ’s Vice President of Research for the Western United States and National Retail Research Director upon the merger of that firm with Cassidy Turley in January 2015—he had joined Cassidy Turley in 2010. Garrick previously served as Vice President of Research for Colliers International in Sacramento, California and was the recipient of that firm’s Circle of Excellence Award in 2009. Prior to that, he worked with Colliers Turley Martin Tucker as the Director of Research in Indianapolis, Indiana. Garrick began his career in commercial real estate research in the 1990s with Grubb & Ellis in Kansas City, Missouri.

He is an accomplished public speaker, known for his informative and entertaining approach. In addition to speaking frequently at Cushman & Wakefield events, he has served as a keynote speaker at symposiums, conferences and market forecasting events for groups like the Appraisal Institute, BOMA, the International Council of Shopping Centers (ICSC), Lambda Alpha International, NAIOP, the Professional Retail Store Maintenance Association (PRSM), SIOR and the Urban Land Institute (ULI).

  • Research Services
  • Retail/eCommerce
  • Public Speaking
  • Millennial Consumers/Demographic Trends
  • Urban Renewal
  • Food & Beverage Retail/Food Halls
  • Retail Consulting

  • International Council of Shopping Centers (ICSC), North American Retail Research Task Force
  • Urban Land Institute (ULI)
  • NAIOP, National Research Directors Committee
  • Lambda Alpha International (LAI), Full Member Honorary Society of Land Economics

Featured insights

delivery app (image)
Research • Retail

Are food delivery apps "eating up" restaurants?

Digital ordering has grown 300 percent faster than dine-in traffic since 2014. What can restaurants do to survive?
Darren Yates
2019 Holiday Shopping Recap Card
Research • Retail

Five Fast Facts: 2019 Holiday Shopping Season Recap

See where shoppers and retailers netted out in their quest for gifts and sales via bricks-and-mortar, online and everything in between in our compilation of Five Fast Facts: 2019 Holiday Shopping Season Recap!
Garrick Brown • 2/18/2020
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Research • Retail

Pop-up-a-Palooza!

2019 was the year that the pop-up store "popped out." Digital natives going bricks-and-mortar; an explosion of local entrepreneurism; the rise of upstart brands; a new launching pad for global retailers, and so much more.
Garrick Brown • 12/10/2019
Five Fast Facts Travel Retail Infographic
Insights • Retail

Five Fast Facts: Travel Retail Edition

As consumer behavior continues to evolve and security procedures at airports have prolonged dwell times, retailers have recognized an amplified opportunity to reach our nation’s travelers.
Garrick Brown • 11/20/2019
Cool Streets Card Image
Research • Retail

2019 Cool Streets

The 18-Hour Cool Street is driven by persistent urban renewal. Though “upstart” neighborhoods in some markets were unexpected, the trend will continue.
Garrick Brown • 10/8/2019
Cool Streets 2019 Edition
Article • Topical Report

Rise of the 18-Hour Cool Street

Cool Streets are shifting from being a new crop of retail districts emerging in North America to something even further and wider.
Garrick Brown • 10/8/2019