Retail Density in Northern California (Bay Area Counties)

David Segal • 6/13/2019
This is the first post in a four part series examining retail density in Northern California, Southern California, and the Five Boroughs of New York City.

On the most basic level, the amount of retail per square mile of land gives some kind of measure of retail concentration. By observing the existing retail in select urban geographies, we’re able to gauge the upper limits of retail inventory. In this four part series, we examine retail square footage per capita, per household, as a function of purchasing power, and per square mile of land for three key geographies—Northern California/Bay Area, Southern California, and New York City—to determine retail density of these major metropolitan areas.

The nine-county Bay Area is a well-connected geography that is large enough to make inferences from and diverse enough to apply to other areas throughout the country. The relationship between retail square footage and population density (number of people per square mile), retail square footage and purchasing power per square mile, and retail square footage per housing density (number of households per square mile) is shown in the following tables and charts.

San Francisco County is removed from Charts 1.1 to 1.3 since it distorts the presentation. It is an outlier with nearly 10 times greater population, income, and household density than the second most dense county in the bay area. However, it is interesting to note that if San Francisco County is included in the data set, then the same linear relationship is observed. This is surprising because one would expect economies of scale to have an impact and the relationship to decay; that is, for the relationship to be non-linear or logarithmic. This relationship is shown in Chart 1.4.

Related Insights

Data Center Server Room
Article • Data Center

Data Centers - Undersea Cables

While of absolute necessity to global internet connectivity, subsea cables have often received little or no attention from the data center world until a failure or other mishap occurs.
Kevin Imboden • 8/14/2018
Sandra Boyle SFBT WOI
Article • Our community

SAN FRANCISCO - Sandra Boyle SFBT Influential Women

Cushman & Wakefield is thrilled to congratulate Sandra Boyle, Senior Managing Director, Asset Services in Northern California for once again being recognized as a San Francisco Business Times Influential Women in Business award winner, for 2019.
Joshua Deale • 6/3/2019
Pride - Robert Sammons
Article • Our community

UNITY - Honor and Pride

Personal experiences shared by Cushman & Wakefield Senior Research Director Robert Sammons.
Robert Sammons • 5/29/2019


Get in touch with one of our professionals.