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Facilities Customer Experience Enhancements: A look at the Rise of Aquatic Features

3/10/2020
The application of water features adds to the aesthetic appeal and sustainability of facilities management.

Facilities Customer Experience Enhancements: A look at the Rise of Aquatic Features

As explained by Facility Executive, the categories of architectural water features may include waterfalls, reflecting pools, water walls, show fountains, traditional fountains, and a limitless array of additional configurations. These features possess a unique appeal for commercial, healthcare, educational, and corporate facilities, creating facilities customer experience enhancements. Facility managers that wish to stay competitive and attract more customers to understand a few things about the rise of aquatic features.

What Are the Risks in Poor Facilities Customer Experience? 

A poor facilities customer experience derives from common factors that result in a sub-par experience. These factors may include a lack of service, poor state of the facilities, limited amenities, and a general unwelcome sense. More importantly, inefficient customer experiences as a result of poor facilities management diminish the brand value and give rise to hostility. As more organizations seek to improve customer and visitor engagement, today’s facilities managers and owners need to start thinking about how aquatic features contribute to positive guest experiences.

Customer Experiences Favor the Bold

Unlike some facility management experience capabilities and amenities, the use of aquatic features offers an opportunity to combine the sustainability, cost efficiency, and aesthetics of a unique asset. Facility managers are effectively able to “integrate design elements that can improve property appeal also adhering to the three pillars of corporate sustainability: environmental, economic, and social. Today’s water features can provide a solution to this challenge,” explains Buildings.com.

For example, aquatic features may work in tandem with building purposes, such as the need to create a serene landscape for rental facility tenants, retail clients, and customers. Water features also promote sustainability, leveraging new technology to reduce waste and effectively offer a way to engage with customers. Unfortunately, a key area of concern is the added community brought to the facility through the addition of water features. However, customer experiences favor the bold.

How to Ensure Successful, Safe, and Stunning Aquatic Features 

The path to successful use of aquatic features to improve facilities customer experiences lies in integrating water features with the building’s assets’ primary purpose. For example, instead of relying on the HVAC system to improve humidity within an area, aquatic features can be used to reduce the relative humidity within the interior space. Of course, this would require the addition of a chiller system to the water equipment. Ultimately, the steps to ensuring successful, safe, and stunning aquatic features are as follows:

  • Consider the purpose of water features and how they can be used to improve interior humidity levels.
  • Choose sustainable areas within your facilities that will minimize evaporation and reduce energy use.
  • Review available solar-powered options, such as photovoltaic panel-powered fountains and pumps.
  • Review the use of liquid desiccant water features that can both avoid excessive operation and absorb moisture from the air, reducing the need to add water to the future.
  • Work with an expert in building water feature designs and maintenance, such as Cushman and Wakefield. 

Invite the Awe of Water and Aquatic Features Now

Water is among the most powerful and destructive forces of nature. However, the changing attitudes of customers, tenants, and other building occupants reflect a growing trend of interest in building aquatic features. According to Chain Store Age, studies have proven that shoppers spend an average of $25 more per visit at consumer centers with interactive water features. In other words, adding a water feature to your facility increases profitability by encouraging customers to users to interact more with space and spend more. Moreover, facilities engaging in retail rental or leasing agreements can obtain a higher premium for leasing space in areas with aquatic features. So, facility managers that wish to stay successful and attract and retain more building occupants should seriously start thinking about implementing aquatic features in their establishments to improve the facilities customer experience now.

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